# #ff66c4

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ff66c4`
- RGB: rgb(255, 102, 196)
- HSL: hsl(323, 100%, 70%)
- OKLCH: oklch(0.731 0.21 345.7)
- Relative luminance: 0.3475
- Nearest named color: Kisses (#ff66bb, Δ 1.331) — https://brandsweets.com/colors/kisses
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/ff66c4

## Tints & shades

- Tints (toward white): #ff75ca, #ff85d0, #ff8fd4, #ff9eda, #ffade0, #ffbde6, #ffcceb, #ffd6ef, #ffe5f5, #fff5fb
- Shades (toward black): #ff42b7, #ff24ab, #ff009d, #e0008a, #bd0074, #99005e, #7a004b, #570035, #380023, #14000d

## Harmonies

- Complementary: #66ffa1
- Analogous: #ed66ff, #ff6678
- Triadic: #c4ff66, #66c4ff
- Split-complementary: #78ff66, #66ffed
- Tetradic: #ffed66, #66ffa1, #6678ff

## Colors that go with #ff66c4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Emerald Green** #50c878 [harmony, pool: complementary] — Emerald Green sits directly opposite #ff66c4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/emerald-green
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ff66c4: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com). — https://brandsweets.com/colors/charcoal
- **Yellow** #ffff00 [pool] — 3 real palettes, including Gumroad's brand system and Arcade put Yellow beside #ff66c4, as the supporting colour. Seen in: Gumroad (https://brandsweets.com/colors/brands/gumroad-com), Arcade (https://brandsweets.com/palettes/vivid#arcade), JetBrains (https://brandsweets.com/colors/brands/jetbrains-com). — https://brandsweets.com/colors/yellow
- **Light Sea Green** #20b2aa [harmony: split] — Light Sea Green is a split-complement of #ff66c4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/lightseagreen
- **Lime Green** #32cd32 [harmony: split] — Lime Green is a split-complement of #ff66c4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/limegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ff66c4: two real palettes: Maybelline's brand system and Target : Expect More. Pay Less.'s brand system, as the accent. Seen in: Maybelline (https://brandsweets.com/colors/brands/maybelline-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/denim
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #ff66c4 in two real palettes: Mercury's brand system and Sentry's brand system, as the supporting colour. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Sentry (https://brandsweets.com/colors/brands/sentry-io). — https://brandsweets.com/colors/lightskyblue
- **Medium Violet Red** #c71585 [pool] — Medium Violet Red is paired with #ff66c4 in two real palettes: NYX Cosmetics's brand system and T-Mobile's brand system, as the accent. Seen in: NYX Cosmetics (https://brandsweets.com/colors/brands/nyxcosmetics-com), T-Mobile (https://brandsweets.com/colors/brands/t-mobile-com). — https://brandsweets.com/colors/mediumvioletred

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.64:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e0008a (4.63:1); AA: background → #363636 (4.57:1); AAA: text → #ad006b (7.03:1); AAA: background → #121212 (7.09:1)
- On black (#000000): 7.95:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ff66c4-c19fb0-6dcb62-2d1f22-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ff66c4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.