# #ff5e29

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ff5e29`
- RGB: rgb(255, 94, 41)
- HSL: hsl(15, 100%, 58%)
- OKLCH: oklch(0.688 0.206 37.4)
- Relative luminance: 0.2943
- Nearest named color: tomato (#ff6347, Δ 2.227) — https://brandsweets.com/colors/tomato
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ff5e29

## Tints & shades

- Tints (toward white): #ff6e3d, #ff7d52, #ff8c66, #ff9c7a, #ffab8f, #ffbaa3, #ffc9b8, #ffd9cc, #ffe8e0, #fff7f5
- Shades (toward black): #ff4b0f, #f03c00, #d63600, #b82e00, #9e2800, #852100, #661a00, #4d1300, #2e0b00, #140500

## Harmonies

- Complementary: #29c9ff
- Analogous: #ff295e, #ffc929
- Triadic: #29ff5e, #5e29ff
- Split-complementary: #29ffc9, #295eff
- Tetradic: #5eff29, #29c9ff, #c929ff

## Colors that go with #ff5e29

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ff5e29: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Harley-Davidson (https://brandsweets.com/colors/brands/harley-davidson-com), HubSpot (https://brandsweets.com/colors/brands/hubspot-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/charcoal
- **Light Sea Green** #20b2aa [harmony, pool: complementary] — Light Sea Green sits directly opposite #ff5e29 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/lightseagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #ff5e29 in 8 real palettes, including Ember and Heatwave, as the accent. Seen in: Ember (https://brandsweets.com/palettes/bold#ember), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Maple (https://brandsweets.com/palettes/warm#maple), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 7 real palettes, including Readymag's brand system and Monzo's brand system put Blue beside #ff5e29, as the supporting colour. Seen in: Readymag (https://brandsweets.com/colors/brands/readymag-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), Glossier (https://brandsweets.com/colors/brands/glossier-com), Sketch (https://brandsweets.com/colors/brands/sketch-com). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #ff5e29: 4 real palettes, including Alpine and Diner, as the supporting colour. Seen in: Alpine (https://brandsweets.com/palettes/cool#alpine), Diner (https://brandsweets.com/palettes/vivid#diner), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #ff5e29: 4 real palettes, including Tide's brand system and NASA's brand system, as the lead colour. Seen in: Tide (https://brandsweets.com/colors/brands/tide-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Cobalt Pop (https://brandsweets.com/palettes/bold#cobalt-pop), Walgreens (https://brandsweets.com/colors/brands/walgreens-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [harmony, pool: split] — Cornflower Blue is a split-complement of #ff5e29: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Roblox (https://brandsweets.com/colors/brands/roblox-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), JBL (https://brandsweets.com/colors/brands/jbl-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #ff5e29 in 9 real palettes, including Pizza Hut's brand system and Burger King's brand system, as the supporting colour. Seen in: Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Burger King (https://brandsweets.com/colors/brands/bk-com), Wise (https://brandsweets.com/colors/brands/wise-com), Redfin (https://brandsweets.com/colors/brands/redfin-com). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.05:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #db3700 (4.61:1); AA: background → #2b2b2b (4.64:1); AAA: text → #a82a00 (7.01:1)
- On black (#000000): 6.89:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ff622e (7.04:1)

## Brands using this color

- **Cloudflare** — secondary #ff5e1f (Δ 0.54) — https://brandsweets.com/colors/brands/cloudflare
- **Intercom** — secondary #ff5600 (Δ 1.63) — https://brandsweets.com/colors/brands/intercom-com
- **Soundcloud** — secondary #ff5500 (Δ 1.723) — https://brandsweets.com/colors/brands/soundcloud-com
- **Grafana Labs** — secondary #ff671d (Δ 1.935) — https://brandsweets.com/colors/brands/grafana-com
- **dbt Labs** — primary #fc6304 (Δ 1.937) — https://brandsweets.com/colors/brands/getdbt-com

## Curated palettes containing it

- **Night Market** (neon, vivid, dark, warm) — #ff5f1f, #ff2fb3, #ffd400, #120b14, #fff1e6 — Orange, magenta and yellow neon on aubergine-black — the street-sign palette for food, nightlife and events. — tool: https://brandsweets.com/palettes/new/ff5f1f-ff2fb3-ffd400-120b14-fff1e6 — collection: https://brandsweets.com/palettes/neon

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ff5e29-c4ab9c-62cbb2-2d291f-f1e9eb?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ff5e29" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.