# #ff52a3

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ff52a3`
- RGB: rgb(255, 82, 163)
- HSL: hsl(332, 100%, 66%)
- OKLCH: oklch(0.698 0.219 355.6)
- Relative luminance: 0.2994
- Nearest named color: Hot Pink (#ff69b4, Δ 4.002) — https://brandsweets.com/colors/hotpink
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ff52a3

## Tints & shades

- Tints (toward white): #ff61ab, #ff70b3, #ff85be, #ff94c6, #ffa3ce, #ffb3d6, #ffc2de, #ffd6e9, #ffe5f1, #fff5fa
- Shades (toward black): #ff3392, #ff1482, #f00070, #d10062, #b30053, #940045, #750037, #520026, #330018, #14000a

## Harmonies

- Complementary: #52ffae
- Analogous: #ff52f9, #ff5752
- Triadic: #a3ff52, #52a3ff
- Split-complementary: #52ff57, #52f9ff
- Tetradic: #f9ff52, #52ffae, #5752ff

## Colors that go with #ff52a3

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Light Sea Green** #20b2aa [harmony, pool: complementary] — Light Sea Green sits directly opposite #ff52a3 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/lightseagreen
- **Taupe** #483c32 [pool] — Taupe is paired with #ff52a3 in 4 real palettes, including Airbnb's brand system and Raycast's brand system, as the text colour against it. Seen in: Airbnb (https://brandsweets.com/colors/brands/airbnb), Raycast (https://brandsweets.com/colors/brands/raycast), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/taupe
- **Tomato** #ff6347 [harmony, pool: analogous] — Tomato is #ff52a3's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Night Market (https://brandsweets.com/palettes/vivid#night-market), Airbnb (https://brandsweets.com/colors/brands/airbnb), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard). — https://brandsweets.com/colors/tomato
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ff52a3: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/charcoal
- **Mustard Yellow** #ffdb58 [pool] — 3 real palettes, including Lido and Crayon Box put Mustard Yellow beside #ff52a3, as the accent. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/mustard
- **Lime Green** #32cd32 [harmony: split] — Lime Green is a split-complement of #ff52a3: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/limegreen
- **Crimson** #dc143c [pool] — Crimson is paired with #ff52a3 in two real palettes: Target : Expect More. Pay Less.'s brand system and The Ordinary's brand system, as the lead colour. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), The Ordinary (https://brandsweets.com/colors/brands/theordinary-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ff52a3: two real palettes: Maybelline's brand system and Target : Expect More. Pay Less.'s brand system, as the accent. Seen in: Maybelline (https://brandsweets.com/colors/brands/maybelline-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.01:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e6006b (4.59:1); AA: background → #2e2e2e (4.52:1); AAA: text → #ad0051 (7.25:1)
- On black (#000000): 6.99:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ff57a5 (7.16:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ff52a3-c49caa-62cb67-2d1f20-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ff52a3" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.