# #ff4d97

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ff4d97`
- RGB: rgb(255, 77, 151)
- HSL: hsl(335, 100%, 65%)
- OKLCH: oklch(0.689 0.221 359.4)
- Relative luminance: 0.288
- Nearest named color: Flamboyant Flamingo (#f74480, Δ 3.565) — https://brandsweets.com/colors/flamboyant-flamingo
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ff4d97

## Tints & shades

- Tints (toward white): #ff5ca0, #ff70ac, #ff80b5, #ff8fbe, #ffa3c9, #ffb3d2, #ffc2db, #ffd1e4, #ffe5f0, #fff5f9
- Shades (toward black): #ff2e85, #ff0f73, #f00064, #d10057, #b3004a, #8f003c, #70002f, #520022, #330015, #140009

## Harmonies

- Complementary: #4dffb5
- Analogous: #ff4df0, #ff5b4d
- Triadic: #97ff4d, #4d97ff
- Split-complementary: #4dff5b, #4df0ff
- Tetradic: #f0ff4d, #4dffb5, #5b4dff

## Colors that go with #ff4d97

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ff4d97: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Audi (https://brandsweets.com/colors/brands/audi-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/charcoal
- **Light Sea Green** #20b2aa [harmony, pool: complementary] — Light Sea Green sits directly opposite #ff4d97 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/lightseagreen
- **Crimson** #dc143c [pool] — Crimson is paired with #ff4d97 in 5 real palettes, including Target : Expect More. Pay Less.'s brand system and Snyk's brand system, as the lead colour. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Snyk (https://brandsweets.com/colors/brands/snyk-io), The Ordinary (https://brandsweets.com/colors/brands/theordinary-com), Wise (https://brandsweets.com/colors/brands/wise-com). — https://brandsweets.com/colors/crimson
- **Tomato** #ff6347 [harmony, pool: analogous] — Tomato is #ff4d97's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Night Market (https://brandsweets.com/palettes/vivid#night-market), Airbnb (https://brandsweets.com/colors/brands/airbnb), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard). — https://brandsweets.com/colors/tomato
- **Medium Sea Green** #3cb371 [harmony, pool: split] — Medium Sea Green is a split-complement of #ff4d97: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/mediumseagreen
- **Cornflower Blue** #6495ed [harmony, pool: triadic] — Cornflower Blue completes a triad with #ff4d97 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal), Roblox (https://brandsweets.com/colors/brands/roblox-com). — https://brandsweets.com/colors/cornflowerblue
- **Gold** #ffd700 [pool] — Gold shows up next to #ff4d97 in 3 real palettes, including Night Market and Tequila Sunrise, as the accent. Seen in: Night Market (https://brandsweets.com/palettes/vivid#night-market), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com). — https://brandsweets.com/colors/gold
- **Mustard Yellow** #ffdb58 [pool] — 3 real palettes, including Lido and Crayon Box put Mustard Yellow beside #ff4d97, as the accent. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/mustard

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.11:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e60060 (4.63:1); AA: background → #2b2b2b (4.56:1); AAA: text → #ad0048 (7.32:1)
- On black (#000000): 6.76:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ff579d (7.1:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ff4d97-c49ca8-62cb6d-2d201f-f1e9f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ff4d97" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.