# #ff4788

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ff4788`
- RGB: rgb(255, 71, 136)
- HSL: hsl(339, 100%, 64%)
- OKLCH: oklch(0.68 0.223 4.1)
- Relative luminance: 0.2754
- Nearest named color: Diva Pink (#fa427e, Δ 1.724) — https://brandsweets.com/colors/diva-pink
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ff4788

## Tints & shades

- Tints (toward white): #ff5792, #ff6b9f, #ff7aa9, #ff8fb6, #ff9ec0, #ffadca, #ffc2d7, #ffd1e1, #ffe5ee, #fff5f8
- Shades (toward black): #ff2974, #ff0a60, #eb0052, #cc0047, #ad003d, #8f0032, #700027, #52001d, #330012, #140007

## Harmonies

- Complementary: #47ffbf
- Analogous: #ff47e3, #ff6347
- Triadic: #88ff47, #4788ff
- Split-complementary: #47ff63, #47e3ff
- Tetradic: #e3ff47, #47ffbf, #6347ff

## Colors that go with #ff4788

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ff4788: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Audi (https://brandsweets.com/colors/brands/audi-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/charcoal
- **Light Sea Green** #20b2aa [harmony, pool: complementary] — Light Sea Green sits directly opposite #ff4788 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/lightseagreen
- **Crimson** #dc143c [pool] — Crimson is paired with #ff4788 in 5 real palettes, including Snyk's brand system and Wise's brand system, as the lead colour. Seen in: Snyk (https://brandsweets.com/colors/brands/snyk-io), Wise (https://brandsweets.com/colors/brands/wise-com), Redfin (https://brandsweets.com/colors/brands/redfin-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ff4788: 4 real palettes, including Maybelline's brand system and ElevenLabs's brand system, as the accent. Seen in: Maybelline (https://brandsweets.com/colors/brands/maybelline-com), ElevenLabs (https://brandsweets.com/colors/brands/elevenlabs-io), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Costco (https://brandsweets.com/colors/brands/costco-com). — https://brandsweets.com/colors/denim
- **Gold** #ffd700 [pool] — Gold shows up next to #ff4788 in 5 real palettes, including Night Market and Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom's brand system, as the accent. Seen in: Night Market (https://brandsweets.com/palettes/vivid#night-market), Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Streetwear (https://brandsweets.com/palettes/bold#streetwear). — https://brandsweets.com/colors/gold
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #ff4788 in 4 real palettes, including Ubisoft's brand system and Roblox's brand system, as the accent. Seen in: Ubisoft (https://brandsweets.com/colors/brands/ubisoft-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Rotten Tomatoes (https://brandsweets.com/colors/brands/rottentomatoes-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #ff4788 in 6 real palettes, including Airbnb's brand system and Raycast's brand system, as the text colour against it. Seen in: Airbnb (https://brandsweets.com/colors/brands/airbnb), Raycast (https://brandsweets.com/colors/brands/raycast), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), AliExpress (https://brandsweets.com/colors/brands/aliexpress-com). — https://brandsweets.com/colors/taupe
- **Tomato** #ff6347 [harmony, pool: analogous] — Tomato is #ff4788's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Airbnb (https://brandsweets.com/colors/brands/airbnb), Night Market (https://brandsweets.com/palettes/vivid#night-market), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard). — https://brandsweets.com/colors/tomato

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.23:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #eb0052 (4.51:1); AA: background → #292929 (4.51:1); AAA: text → #b3003e (7.03:1)
- On black (#000000): 6.51:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ff5792 (7.03:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ff4788-c49ca5-62cb74-2d211f-f1e9f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ff4788" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.