# #ff4524

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ff4524`
- RGB: rgb(255, 69, 36)
- HSL: hsl(9, 100%, 57%)
- OKLCH: oklch(0.661 0.226 32.3)
- Relative luminance: 0.2564
- Nearest named color: orangered (#ff4500, Δ 1.264) — https://brandsweets.com/colors/orangered
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ff4524

## Tints & shades

- Tints (toward white): #ff5638, #ff674d, #ff7961, #ff8a75, #ffa08f, #ffb1a3, #ffc2b8, #ffd4cc, #ffe5e0, #fff6f5
- Shades (toward black): #ff2f0a, #eb2300, #d11f00, #b81c00, #9e1800, #801300, #660f00, #4d0b00, #2e0700, #140300

## Harmonies

- Complementary: #24deff
- Analogous: #ff2470, #ffb224
- Triadic: #24ff45, #4524ff
- Split-complementary: #24ffb2, #2470ff
- Tetradic: #70ff24, #24deff, #b224ff

## Colors that go with #ff4524

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ff4524: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Tumblr (https://brandsweets.com/colors/brands/tumblr-com), HubSpot (https://brandsweets.com/colors/brands/hubspot-com), Audi (https://brandsweets.com/colors/brands/audi-com), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #ff4524 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Alpine (https://brandsweets.com/palettes/cool#alpine). — https://brandsweets.com/colors/cadetblue
- **Amber** #ffbf00 [pool] — Amber is paired with #ff4524 in 6 real palettes, including Heatwave and Ember, as the supporting colour. Seen in: Heatwave (https://brandsweets.com/palettes/warm#heatwave), Ember (https://brandsweets.com/palettes/bold#ember), Google (https://brandsweets.com/colors/brands/google-com), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 7 real palettes, including Glossier's brand system and Monzo's brand system put Blue beside #ff4524, as the accent. Seen in: Glossier (https://brandsweets.com/colors/brands/glossier-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Readymag (https://brandsweets.com/colors/brands/readymag-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #ff4524: 4 real palettes, including NASA's brand system and Tide's brand system, as the lead colour. Seen in: NASA (https://brandsweets.com/colors/brands/nasa-gov), Tide (https://brandsweets.com/colors/brands/tide-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Cobalt Pop (https://brandsweets.com/palettes/bold#cobalt-pop). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #ff4524 in 8 real palettes, including Pizza Hut's brand system and Wise's brand system, as the supporting colour. Seen in: Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Wise (https://brandsweets.com/colors/brands/wise-com), Snyk (https://brandsweets.com/colors/brands/snyk-io), Redfin (https://brandsweets.com/colors/brands/redfin-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ff4524: 14 real palettes, including Strava's brand system and Soundcloud's brand system, as the accent. Seen in: Strava (https://brandsweets.com/colors/brands/strava-com), Soundcloud (https://brandsweets.com/colors/brands/soundcloud-com), PlanetScale (https://brandsweets.com/colors/brands/planetscale-com), L'Oréal (https://brandsweets.com/colors/brands/loreal-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #ff4524: 7 real palettes, including Heatwave and Databricks's brand system, as the accent. Seen in: Heatwave (https://brandsweets.com/palettes/warm#heatwave), Databricks (https://brandsweets.com/colors/brands/databricks-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Figma (https://brandsweets.com/colors/brands/figma). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.43:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e62200 (4.57:1); AA: background → #242424 (4.53:1); AAA: text → #ad1a00 (7.18:1)
- On black (#000000): 6.13:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ff6347 (7.13:1)

## Brands using this color

- **Tumblr** — accent #ff4930 (Δ 0.8) — https://brandsweets.com/colors/brands/tumblr-com
- **Reddit** — primary #ff4500 (Δ 1.264) — https://brandsweets.com/colors/brands/reddit-com
- **NASA** — secondary #fc3d21 (Δ 1.292) — https://brandsweets.com/colors/brands/nasa-gov
- **Brex** — secondary #ff3d00 (Δ 1.341) — https://brandsweets.com/colors/brands/brex-com
- **Reddit** — secondary #fc4301 (Δ 1.391) — https://brandsweets.com/colors/brands/reddit-com
- **HubSpot** — secondary #ff4800 (Δ 1.452) — https://brandsweets.com/colors/brands/hubspot-com
- **Neon** — accent #ff3621 (Δ 1.785) — https://brandsweets.com/colors/brands/neon-tech
- **Glossier** — secondary #f94200 (Δ 1.809) — https://brandsweets.com/colors/brands/glossier-com
- **Tide** — accent #fb4c06 (Δ 1.83) — https://brandsweets.com/colors/brands/tide-com
- **Together AI** — primary #fc4c02 (Δ 1.85) — https://brandsweets.com/colors/brands/together-ai

## Curated palettes containing it

- **Streetwear** (bold, vivid, dark) — #ff3b30, #ffffff, #ffe600, #0a0a0a — Black, white, red, yellow — drop-culture signal colors, unmissable at thumbnail size. — tool: https://brandsweets.com/palettes/new/ff3b30-ffffff-ffe600-0a0a0a — collection: https://brandsweets.com/palettes/bold
- **Electric Lime** (neon, vivid, bold, light) — #c6ff00, #111111, #ff3d00, #ffffff — One neon on white with black type — lime-and-black is the neon that works in daylight; the orange is a second gear. — tool: https://brandsweets.com/palettes/new/c6ff00-111111-ff3d00-ffffff — collection: https://brandsweets.com/palettes/neon
- **Heatwave** (summer, warm, bold, vivid) — #ff4d00, #ffb800, #0091ff, #fff9f0, #231205 — Blaze orange and hot yellow with one cold blue — the high-noon palette; use the blue where the eye needs to rest. — tool: https://brandsweets.com/palettes/new/ff4d00-ffb800-0091ff-fff9f0-231205 — collection: https://brandsweets.com/palettes/summer

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ff4524-c4a79c-62cba8-2d271f-f1e9ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ff4524" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.