# #ff430f

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ff430f`
- RGB: rgb(255, 67, 15)
- HSL: hsl(13, 100%, 53%)
- OKLCH: oklch(0.659 0.23 34.2)
- Relative luminance: 0.2531
- Nearest named color: orangered (#ff4500, Δ 0.509) — https://brandsweets.com/colors/orangered
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ff430f

## Tints & shades

- Tints (toward white): #ff5729, #ff673d, #ff7b57, #ff8b6b, #ff9f85, #ffaf99, #ffc3b3, #ffd3c7, #ffe7e0, #fff7f5
- Shades (toward black): #f53500, #db3000, #c22a00, #a82400, #942000, #7a1b00, #611500, #470f00, #2e0a00, #140400

## Harmonies

- Complementary: #0fcbff
- Analogous: #ff0f53, #ffbb0f
- Triadic: #0fff43, #430fff
- Split-complementary: #0fffbb, #0f53ff
- Tetradic: #53ff0f, #0fcbff, #bb0fff

## Colors that go with #ff430f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ff430f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: HubSpot (https://brandsweets.com/colors/brands/hubspot-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com), Audi (https://brandsweets.com/colors/brands/audi-com), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #ff430f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Alpine (https://brandsweets.com/palettes/cool#alpine). — https://brandsweets.com/colors/cadetblue
- **Amber** #ffbf00 [pool] — Amber is paired with #ff430f in 6 real palettes, including Heatwave and Ember, as the supporting colour. Seen in: Heatwave (https://brandsweets.com/palettes/warm#heatwave), Ember (https://brandsweets.com/palettes/bold#ember), Google (https://brandsweets.com/colors/brands/google-com), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 7 real palettes, including Glossier's brand system and Readymag's brand system put Blue beside #ff430f, as the accent. Seen in: Glossier (https://brandsweets.com/colors/brands/glossier-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Monzo (https://brandsweets.com/colors/brands/monzo-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #ff430f: 5 real palettes, including Tide's brand system and NASA's brand system, as the lead colour. Seen in: Tide (https://brandsweets.com/colors/brands/tide-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Cobalt Pop (https://brandsweets.com/palettes/bold#cobalt-pop). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #ff430f in 8 real palettes, including Pizza Hut's brand system and Wise's brand system, as the supporting colour. Seen in: Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Wise (https://brandsweets.com/colors/brands/wise-com), Snyk (https://brandsweets.com/colors/brands/snyk-io), Walgreens (https://brandsweets.com/colors/brands/walgreens-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ff430f: 14 real palettes, including Strava's brand system and Soundcloud's brand system, as the accent. Seen in: Strava (https://brandsweets.com/colors/brands/strava-com), Soundcloud (https://brandsweets.com/colors/brands/soundcloud-com), PlanetScale (https://brandsweets.com/colors/brands/planetscale-com), L'Oréal (https://brandsweets.com/colors/brands/loreal-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #ff430f: 7 real palettes, including Heatwave and Readymag's brand system, as the accent. Seen in: Heatwave (https://brandsweets.com/palettes/warm#heatwave), Readymag (https://brandsweets.com/colors/brands/readymag-com), Databricks (https://brandsweets.com/colors/brands/databricks-com), Figma (https://brandsweets.com/colors/brands/figma). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.46:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e03100 (4.56:1); AA: background → #212121 (4.65:1); AAA: text → #a82400 (7.2:1)
- On black (#000000): 6.06:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ff6338 (7.09:1)

## Brands using this color

- **Reddit** — primary #ff4500 (Δ 0.509) — https://brandsweets.com/colors/brands/reddit-com
- **Reddit** — secondary #fc4301 (Δ 0.691) — https://brandsweets.com/colors/brands/reddit-com
- **Brex** — secondary #ff3d00 (Δ 0.721) — https://brandsweets.com/colors/brands/brex-com
- **HubSpot** — secondary #ff4800 (Δ 0.863) — https://brandsweets.com/colors/brands/hubspot-com
- **Glossier** — secondary #f94200 (Δ 1.27) — https://brandsweets.com/colors/brands/glossier-com
- **Together AI** — primary #fc4c02 (Δ 1.39) — https://brandsweets.com/colors/brands/together-ai
- **Tide** — accent #fb4c06 (Δ 1.395) — https://brandsweets.com/colors/brands/tide-com
- **NASA** — secondary #fc3d21 (Δ 1.446) — https://brandsweets.com/colors/brands/nasa-gov
- **Tumblr** — accent #ff4930 (Δ 1.623) — https://brandsweets.com/colors/brands/tumblr-com
- **Neon** — accent #ff3621 (Δ 1.957) — https://brandsweets.com/colors/brands/neon-tech
- **Readymag** — accent #ff5000 (Δ 1.998) — https://brandsweets.com/colors/brands/readymag-com

## Curated palettes containing it

- **Electric Lime** (neon, vivid, bold, light) — #c6ff00, #111111, #ff3d00, #ffffff — One neon on white with black type — lime-and-black is the neon that works in daylight; the orange is a second gear. — tool: https://brandsweets.com/palettes/new/c6ff00-111111-ff3d00-ffffff — collection: https://brandsweets.com/palettes/neon
- **Heatwave** (summer, warm, bold, vivid) — #ff4d00, #ffb800, #0091ff, #fff9f0, #231205 — Blaze orange and hot yellow with one cold blue — the high-noon palette; use the blue where the eye needs to rest. — tool: https://brandsweets.com/palettes/new/ff4d00-ffb800-0091ff-fff9f0-231205 — collection: https://brandsweets.com/palettes/summer

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ff430f-c4a99c-62cbaf-2d281f-f1e9eb?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ff430f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.