# #ff403d

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ff403d`
- RGB: rgb(255, 64, 61)
- HSL: hsl(1, 100%, 62%)
- OKLCH: oklch(0.659 0.227 26.7)
- Relative luminance: 0.2526
- Nearest named color: Blood Burst (#ff474c, Δ 1.47) — https://brandsweets.com/colors/blood-burst
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ff403d

## Tints & shades

- Tints (toward white): #ff5452, #ff6461, #ff7875, #ff8785, #ff9b99, #ffafad, #ffbebd, #ffd2d1, #ffe1e0, #fff5f5
- Shades (toward black): #ff221f, #ff0400, #e60400, #c70300, #a80300, #8a0200, #6b0200, #520100, #330100, #140000

## Harmonies

- Complementary: #3dfcff
- Analogous: #ff3d9b, #ffa13d
- Triadic: #3dff40, #403dff
- Split-complementary: #3dffa1, #3d9bff
- Tetradic: #9bff3d, #3dfcff, #a13dff

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.47:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #eb0400 (4.62:1); AA: background → #212121 (4.64:1); AAA: text → #b30300 (7.17:1)
- On black (#000000): 6.05:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ff5f5c (7.04:1)

## Curated palettes containing it

- **Streetwear** (bold, vivid, dark) — #ff3b30, #ffffff, #ffe600, #0a0a0a — Black, white, red, yellow — drop-culture signal colors, unmissable at thumbnail size. — tool: https://brandsweets.com/palettes/new/ff3b30-ffffff-ffe600-0a0a0a — collection: https://brandsweets.com/palettes/bold

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ff403d-c4a19c-62cb9a-2d261f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ff403d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.