# #ff3d5e

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ff3d5e`
- RGB: rgb(255, 61, 94)
- HSL: hsl(350, 100%, 62%)
- OKLCH: oklch(0.662 0.227 17.1)
- Relative luminance: 0.2541
- Nearest named color: Blood Burst (#ff474c, Δ 2.878) — https://brandsweets.com/colors/blood-burst
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ff3d5e

## Tints & shades

- Tints (toward white): #ff526f, #ff617b, #ff758c, #ff8599, #ff99aa, #ffadbb, #ffbdc8, #ffd1d9, #ffe0e5, #fff5f7
- Shades (toward black): #ff1f44, #ff002b, #e60026, #c70021, #a8001c, #8a0017, #6b0012, #52000e, #330009, #140003

## Harmonies

- Complementary: #3dffdf
- Analogous: #ff3dbe, #ff7e3d
- Triadic: #5eff3d, #3d5dff
- Split-complementary: #3dff7e, #3dbeff
- Tetradic: #beff3d, #3dffdf, #7e3dff

## Colors that go with #ff3d5e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ff3d5e: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Audi (https://brandsweets.com/colors/brands/audi-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Light Sea Green** #20b2aa [harmony, pool: complementary] — Light Sea Green sits directly opposite #ff3d5e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/lightseagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #ff3d5e in 6 real palettes, including Google's brand system and Heatwave, as the accent. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Ember (https://brandsweets.com/palettes/bold#ember), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 9 real palettes, including Monzo's brand system and Doordash's brand system put Blue beside #ff3d5e, as the accent. Seen in: Monzo (https://brandsweets.com/colors/brands/monzo-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Gap (https://brandsweets.com/colors/brands/gap-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #ff3d5e: 4 real palettes, including NASA's brand system and Tide's brand system, as the lead colour. Seen in: NASA (https://brandsweets.com/colors/brands/nasa-gov), Tide (https://brandsweets.com/colors/brands/tide-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Cobalt Pop (https://brandsweets.com/palettes/bold#cobalt-pop). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ff3d5e: 15 real palettes, including ElevenLabs's brand system and L'Oréal's brand system, as the accent. Seen in: ElevenLabs (https://brandsweets.com/colors/brands/elevenlabs-io), L'Oréal (https://brandsweets.com/colors/brands/loreal-com), YouTube (https://brandsweets.com/colors/brands/youtube-com), Costco (https://brandsweets.com/colors/brands/costco-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #ff3d5e: 7 real palettes, including Databricks's brand system and Google's brand system, as the accent. Seen in: Databricks (https://brandsweets.com/colors/brands/databricks-com), Google (https://brandsweets.com/colors/brands/google-com), Figma (https://brandsweets.com/colors/brands/figma), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/dodgerblue
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #ff3d5e: 5 real palettes, including 3M's brand system and Ember, as the supporting colour. Seen in: 3M (https://brandsweets.com/colors/brands/3m-com), Ember (https://brandsweets.com/palettes/bold#ember), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com). — https://brandsweets.com/colors/firebrick

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.45:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #eb0027 (4.6:1); AA: background → #212121 (4.66:1); AAA: text → #b3001e (7.15:1)
- On black (#000000): 6.08:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ff5c77 (7.05:1)

## Brands using this color

- **Airbnb** — secondary #ff385c (Δ 0.557) — https://brandsweets.com/colors/brands/airbnb

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ff3d5e-c49c9e-62cb87-2d231f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ff3d5e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.