# #ff3d44

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ff3d44`
- RGB: rgb(255, 61, 68)
- HSL: hsl(358, 100%, 62%)
- OKLCH: oklch(0.658 0.228 24.6)
- Relative luminance: 0.2501
- Nearest named color: Blood Burst (#ff474c, Δ 1.288) — https://brandsweets.com/colors/blood-burst
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ff3d44

## Tints & shades

- Tints (toward white): #ff5257, #ff6166, #ff757a, #ff8589, #ff999c, #ffadb0, #ffbdbf, #ffd1d3, #ffe0e1, #fff5f5
- Shades (toward black): #ff1f26, #ff0008, #e60008, #c70007, #a80006, #8a0005, #6b0004, #520003, #330002, #140001

## Harmonies

- Complementary: #3dfff9
- Analogous: #ff3da5, #ff983d
- Triadic: #44ff3d, #3d44ff
- Split-complementary: #3dff98, #3da5ff
- Tetradic: #a5ff3d, #3dfff9, #983dff

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.5:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #eb0008 (4.63:1); AA: background → #212121 (4.6:1); AAA: text → #b30006 (7.19:1)
- On black (#000000): 6:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ff6166 (7.15:1)

## Curated palettes containing it

- **Streetwear** (bold, vivid, dark) — #ff3b30, #ffffff, #ffe600, #0a0a0a — Black, white, red, yellow — drop-culture signal colors, unmissable at thumbnail size. — tool: https://brandsweets.com/palettes/new/ff3b30-ffffff-ffe600-0a0a0a — collection: https://brandsweets.com/palettes/bold

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ff3d44-c49f9c-62cb95-2d251f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ff3d44" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.