# #ff2930

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ff2930`
- RGB: rgb(255, 41, 48)
- HSL: hsl(358, 100%, 58%)
- OKLCH: oklch(0.643 0.243 26.4)
- Relative luminance: 0.2306
- Nearest named color: red (#ff0000, Δ 2.426) — https://brandsweets.com/colors/red
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ff2930

## Tints & shades

- Tints (toward white): #ff3d44, #ff5257, #ff666b, #ff7a7f, #ff8f93, #ffa3a6, #ffb8ba, #ffccce, #ffe0e1, #fff5f5
- Shades (toward black): #ff0f17, #f00008, #d60007, #b80006, #9e0005, #850004, #660003, #4d0003, #2e0002, #140001

## Harmonies

- Complementary: #29fff8
- Analogous: #ff299b, #ff8d29
- Triadic: #30ff29, #2930ff
- Split-complementary: #29ff8d, #299bff
- Tetradic: #9bff29, #29fff8, #8d29ff

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.74:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #eb0008 (4.63:1); AA: background → #1c1c1c (4.55:1); AAA: text → #b30006 (7.19:1)
- On black (#000000): 5.61:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ff6166 (7.15:1)

## Brands using this color

- **Neon** — accent #ff3621 (Δ 1.87) — https://brandsweets.com/colors/brands/neon-tech

## Curated palettes containing it

- **Streetwear** (bold, vivid, dark) — #ff3b30, #ffffff, #ffe600, #0a0a0a — Black, white, red, yellow — drop-culture signal colors, unmissable at thumbnail size. — tool: https://brandsweets.com/palettes/new/ff3b30-ffffff-ffe600-0a0a0a — collection: https://brandsweets.com/palettes/bold

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ff2930-c49f9c-62cb95-2d251f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ff2930" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.