# #ff1a90

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ff1a90`
- RGB: rgb(255, 26, 144)
- HSL: hsl(329, 100%, 55%)
- OKLCH: oklch(0.656 0.258 358.1)
- Relative luminance: 0.2401
- Nearest named color: deeppink (#ff1493, Δ 0.612) — https://brandsweets.com/colors/deeppink
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ff1a90

## Tints & shades

- Tints (toward white): #ff2e9a, #ff47a6, #ff5cb0, #ff70ba, #ff8ac6, #ff9ed0, #ffb3da, #ffc7e4, #ffe0f0, #fff5fa
- Shades (toward black): #ff0084, #e60077, #cc0069, #b3005c, #99004f, #7a003f, #610032, #470025, #2e0018, #14000b

## Harmonies

- Complementary: #1aff88
- Analogous: #fb1aff, #ff1a1d
- Triadic: #90ff1a, #1a90ff
- Split-complementary: #1dff1a, #1afffb
- Tetradic: #fffb1a, #1aff88, #1a1dff

## Colors that go with #ff1a90

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Gold** #ffd700 [pool] — Gold shows up next to #ff1a90 in 4 real palettes, including Night Market and Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom's brand system, as the accent. Seen in: Night Market (https://brandsweets.com/palettes/vivid#night-market), Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com), Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise). — https://brandsweets.com/colors/gold
- **Light Sea Green** #20b2aa [harmony: complementary] — Light Sea Green sits directly opposite #ff1a90 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/lightseagreen
- **Cadet Blue** #5f9ea0 [harmony, pool: split] — Cadet Blue is a split-complement of #ff1a90: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/cadetblue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ff1a90: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Audi (https://brandsweets.com/colors/brands/audi-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #ff1a90 in 3 real palettes, including The Ordinary's brand system and Snyk's brand system, as the supporting colour. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com), Snyk (https://brandsweets.com/colors/brands/snyk-io), Wise (https://brandsweets.com/colors/brands/wise-com). — https://brandsweets.com/colors/crimson
- **Tomato** #ff6347 [pool] — 3 real palettes, including Night Market and Airbnb's brand system put Tomato beside #ff1a90, as the lead colour. Seen in: Night Market (https://brandsweets.com/palettes/vivid#night-market), Airbnb (https://brandsweets.com/colors/brands/airbnb), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard). — https://brandsweets.com/colors/tomato
- **Medium Sea Green** #3cb371 [harmony: split] — Medium Sea Green is a split-complement of #ff1a90: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/mediumseagreen
- **Fuchsia** #ff00ff [harmony, pool: analogous] — Fuchsia is #ff1a90's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Snyk (https://brandsweets.com/colors/brands/snyk-io). — https://brandsweets.com/colors/fuchsia

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.62:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e60077 (4.53:1); AA: background → #1f1f1f (4.55:1); AAA: text → #ad005a (7.18:1)
- On black (#000000): 5.8:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ff52ab (7.05:1)

## Brands using this color

- **T-Mobile** — secondary #f6288f (Δ 1.718) — https://brandsweets.com/colors/brands/t-mobile-com
- **Maybelline** — secondary #ff009a (Δ 1.993) — https://brandsweets.com/colors/brands/maybelline-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ff1a90-c49cac-62cb62-2d1f21-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ff1a90" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.