# #ff1a7d

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ff1a7d`
- RGB: rgb(255, 26, 125)
- HSL: hsl(334, 100%, 55%)
- OKLCH: oklch(0.65 0.253 4.1)
- Relative luminance: 0.2348
- Nearest named color: Berry Blast (#ff017f, Δ 1.052) — https://brandsweets.com/colors/berry-blast
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ff1a7d

## Tints & shades

- Tints (toward white): #ff2e89, #ff4797, #ff5ca3, #ff70ae, #ff8abd, #ff9ec8, #ffb3d4, #ffc7df, #ffe0ee, #fff5f9
- Shades (toward black): #ff006f, #e60063, #cc0058, #b3004d, #990042, #7a0035, #61002a, #47001f, #2e0014, #140009

## Harmonies

- Complementary: #1aff9c
- Analogous: #ff1af0, #ff291a
- Triadic: #7dff1a, #1a7dff
- Split-complementary: #1aff29, #1af0ff
- Tetradic: #f0ff1a, #1aff9c, #291aff

## Colors that go with #ff1a7d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ff1a7d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Audi (https://brandsweets.com/colors/brands/audi-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Logitech (https://brandsweets.com/colors/brands/logitech-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/charcoal
- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #ff1a7d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/cadetblue
- **Blue** #0000ff [pool] — 5 real palettes, including Monzo's brand system and native Cybersecurity's brand system put Blue beside #ff1a7d, as the accent. Seen in: Monzo (https://brandsweets.com/colors/brands/monzo-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Gap (https://brandsweets.com/colors/brands/gap-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #ff1a7d in 6 real palettes, including Snyk's brand system and Wise's brand system, as the lead colour. Seen in: Snyk (https://brandsweets.com/colors/brands/snyk-io), Wise (https://brandsweets.com/colors/brands/wise-com), The Ordinary (https://brandsweets.com/colors/brands/theordinary-com), Redfin (https://brandsweets.com/colors/brands/redfin-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ff1a7d: 7 real palettes, including Maybelline's brand system and ElevenLabs's brand system, as the accent. Seen in: Maybelline (https://brandsweets.com/colors/brands/maybelline-com), ElevenLabs (https://brandsweets.com/colors/brands/elevenlabs-io), Costco (https://brandsweets.com/colors/brands/costco-com), L'Oréal (https://brandsweets.com/colors/brands/loreal-com). — https://brandsweets.com/colors/denim
- **Gold** #ffd700 [pool] — Gold shows up next to #ff1a7d in 7 real palettes, including Night Market and Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom's brand system, as the accent. Seen in: Night Market (https://brandsweets.com/palettes/vivid#night-market), Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com), Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise). — https://brandsweets.com/colors/gold
- **Mustard Yellow** #ffdb58 [pool] — 4 real palettes, including Diner and Crayon Box put Mustard Yellow beside #ff1a7d, as the accent. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Lido (https://brandsweets.com/palettes/vivid#lido), Lay's (https://brandsweets.com/colors/brands/lays-com). — https://brandsweets.com/colors/mustard
- **Red** #ff0000 [pool] — Red is paired with #ff1a7d in 5 real palettes, including Walgreens's brand system and Pizza Hut's brand system, as the supporting colour. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Databricks (https://brandsweets.com/colors/brands/databricks-com). — https://brandsweets.com/colors/red

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.69:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e60063 (4.62:1); AA: background → #1c1c1c (4.62:1); AAA: text → #ad004b (7.3:1)
- On black (#000000): 5.7:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ff57a0 (7.12:1)

## Curated palettes containing it

- **Arcade** (neon, vivid, dark, bold) — #ff2e88, #00f0ff, #faff00, #0a0a14, #f5f5ff — Hot pink, cyan and acid yellow on near-black — cabinet-glow neon; the black surface is what makes the colours light up. — tool: https://brandsweets.com/palettes/new/ff2e88-00f0ff-faff00-0a0a14-f5f5ff — collection: https://brandsweets.com/palettes/neon

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ff1a7d-c49ca9-62cb6b-2d1f1f-f1e9f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ff1a7d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.