# #ff0f97

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ff0f97`
- RGB: rgb(255, 15, 151)
- HSL: hsl(326, 100%, 53%)
- OKLCH: oklch(0.655 0.264 355.6)
- Relative luminance: 0.2384
- Nearest named color: Burning Raspberry (#ff0599, Δ 0.48) — https://brandsweets.com/colors/burning-raspberry
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ff0f97

## Tints & shades

- Tints (toward white): #ff29a2, #ff3dab, #ff57b6, #ff6bbf, #ff85ca, #ff99d3, #ffb3de, #ffc7e7, #ffe0f2, #fff5fb
- Shades (toward black): #f5008b, #db007c, #c2006e, #a8005f, #940054, #7a0045, #610037, #470028, #2e001a, #14000c

## Harmonies

- Complementary: #0fff77
- Analogous: #ef0fff, #ff0f1f
- Triadic: #97ff0f, #0f97ff
- Split-complementary: #1fff0f, #0fffef
- Tetradic: #ffef0f, #0fff77, #0f1fff

## Colors that go with #ff0f97

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Light Sea Green** #20b2aa [harmony: complementary] — Light Sea Green sits directly opposite #ff0f97 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/lightseagreen
- **Tomato** #ff6347 [pool] — 3 real palettes, including Night Market and Airbnb's brand system put Tomato beside #ff0f97, as the lead colour. Seen in: Night Market (https://brandsweets.com/palettes/vivid#night-market), Airbnb (https://brandsweets.com/colors/brands/airbnb), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard). — https://brandsweets.com/colors/tomato
- **Cadet Blue** #5f9ea0 [harmony: split] — Cadet Blue is a split-complement of #ff0f97: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/cadetblue
- **Medium Sea Green** #3cb371 [harmony: split] — Medium Sea Green is a split-complement of #ff0f97: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/mediumseagreen
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #ff0f97: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal
- **Yellow** #ffff00 [pool] — Two real palettes: JetBrains's brand system and Arcade put Yellow beside #ff0f97, as the accent. Seen in: JetBrains (https://brandsweets.com/colors/brands/jetbrains-com), Arcade (https://brandsweets.com/palettes/vivid#arcade). — https://brandsweets.com/colors/yellow
- **Olive Drab** #6b8e23 [harmony: triadic] — Olive Drab completes a triad with #ff0f97 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/olivedrab
- **Cornflower Blue** #6495ed [harmony: triadic] — Cornflower Blue completes a triad with #ff0f97 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/cornflowerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.64:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e0007f (4.69:1); AA: background → #1f1f1f (4.53:1); AAA: text → #ad0062 (7.11:1)
- On black (#000000): 5.77:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ff52b4 (7.12:1)

## Brands using this color

- **Maybelline** — secondary #ff009a (Δ 0.712) — https://brandsweets.com/colors/brands/maybelline-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ff0f97-c19fae-67cb62-2d1f21-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ff0f97" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.