# #fef480

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#fef480`
- RGB: rgb(254, 244, 128)
- HSL: hsl(55, 98%, 75%)
- OKLCH: oklch(0.952 0.138 104.3)
- Relative luminance: 0.8733
- Nearest named color: Banana (#fffc79, Δ 2.346) — https://brandsweets.com/colors/banana
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/fef480

## Tints & shades

- Tints (toward white): #fef48b, #fef69a, #fef7a4, #fef8ae, #fef9bd, #fefac7, #fffbd2, #fffcdc, #fffdeb, #fffef5
- Shades (toward black): #fdf05d, #fded3a, #fde917, #edda02, #cab902, #a29402, #7e7401, #5b5301, #383301, #141300

## Harmonies

- Complementary: #818bfe
- Analogous: #feb581, #cafe81
- Triadic: #81fef3, #f381fe
- Split-complementary: #81cafe, #b581fe
- Tetradic: #81feb5, #818bfe, #fe81ca

## Colors that go with #fef480

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Lilac** #c8a2c8 [harmony, pool: complementary] — Lilac sits directly opposite #fef480 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com). — https://brandsweets.com/colors/lilac
- **Blue** #0000ff [pool] — 4 real palettes, including Bumble's brand system and Snapchat's brand system put Blue beside #fef480, as the supporting colour. Seen in: Bumble (https://brandsweets.com/colors/brands/bumble-com), Snapchat (https://brandsweets.com/colors/brands/snapchat-com), Binance (https://brandsweets.com/colors/brands/binance-com), Robinhood (https://brandsweets.com/colors/brands/robinhood-com). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #fef480: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Lagoon (https://brandsweets.com/palettes/vivid#lagoon), Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #fef480 in 8 real palettes, including Lay's's brand system and Ferrari's brand system, as the accent. Seen in: Lay's (https://brandsweets.com/colors/brands/lays-com), Ferrari (https://brandsweets.com/colors/brands/ferrari-com), Diner (https://brandsweets.com/palettes/vivid#diner), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #fef480: 5 real palettes, including FIFA's brand system and Ikea's brand system, as the supporting colour. Seen in: FIFA (https://brandsweets.com/colors/brands/fifa-com), Ikea (https://brandsweets.com/colors/brands/ikea-com), LEGO (https://brandsweets.com/colors/brands/lego-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #fef480: 4 real palettes, including JetBrains's brand system and Star Wars's brand system, as the supporting colour. Seen in: JetBrains (https://brandsweets.com/colors/brands/jetbrains-com), Star Wars (https://brandsweets.com/colors/brands/starwars-com), Miro (https://brandsweets.com/colors/brands/miro-com), Playground (https://brandsweets.com/palettes/bold#playground). — https://brandsweets.com/colors/dodgerblue
- **Taupe** #483c32 [pool] — Taupe is paired with #fef480 in 14 real palettes, including Crayon Box and Nursery, as the text colour against it. Seen in: Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Nursery (https://brandsweets.com/palettes/light#nursery), Blossom (https://brandsweets.com/palettes/light#blossom), Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/taupe
- **Tomato** #ff6347 [pool] — 5 real palettes, including Crayon Box and Fresh Juice put Tomato beside #fef480, as the lead colour. Seen in: Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Fresh Juice (https://brandsweets.com/palettes/playful#fresh-juice), Lido (https://brandsweets.com/palettes/vivid#lido), Night Market (https://brandsweets.com/palettes/vivid#night-market). — https://brandsweets.com/colors/tomato

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.14:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #837801 (4.51:1); AA: background → #6b6b6b (4.69:1); AAA: text → #605801 (7.26:1); AAA: background → #4f4f4f (7.2:1)
- On black (#000000): 18.47:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/fef480-bdbea2-4ea0df-282d1f-f1ede9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#fef480" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.