# #fef0f7

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#fef0f7`
- RGB: rgb(254, 240, 247)
- HSL: hsl(330, 88%, 97%)
- OKLCH: oklch(0.968 0.018 345.6)
- Relative luminance: 0.9011
- Nearest named color: lavenderblush (#fff0f5, Δ 0.291) — https://brandsweets.com/colors/lavenderblush
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/fef0f7

## Tints & shades

- Tints (toward white): #fef1f7, #fef1f7, #fef1f7, #fef1f7, #fef5fa, #fef5fa, #fef5fa, #fef5fa, #fef5fa, #fef5fa
- Shades (toward black): #fbc5e0, #f896c7, #f66ab0, #f33f99, #f01482, #c50d69, #990a52, #6e073b, #3e0421, #13010a

## Harmonies

- Complementary: #f1fef7
- Analogous: #fef1fe, #fef1f1
- Triadic: #f7fef1, #f1f7fe
- Split-complementary: #f1fef1, #f1fefe
- Tetradic: #fefef1, #f1fef7, #f1f1fe

## Colors that go with #fef0f7

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black that reads cleanly against #fef0f7 without the hard edge of pure #000. Seen in: Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Harbour (https://brandsweets.com/palettes/cool#harbour), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #fef0f7 in 21 real palettes, including Binance's brand system and Maple, as the supporting colour. Seen in: Binance (https://brandsweets.com/colors/brands/binance-com), Maple (https://brandsweets.com/palettes/warm#maple), Trailhead (https://brandsweets.com/palettes/warm#trailhead), Ember (https://brandsweets.com/palettes/bold#ember). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 47 real palettes, including Binance's brand system and Dropbox's brand system put Blue beside #fef0f7, as the accent. Seen in: Binance (https://brandsweets.com/colors/brands/binance-com), Dropbox (https://brandsweets.com/colors/brands/dropbox-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Cargo (https://brandsweets.com/colors/brands/cargo-site). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #fef0f7 in 12 real palettes, including Gemstone and ClickUp's brand system, as the supporting colour. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), ClickUp (https://brandsweets.com/colors/brands/clickup-com), Fly.io (https://brandsweets.com/colors/brands/fly-io), Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com). — https://brandsweets.com/colors/blueviolet
- **Blush Pink** #e8b4b8 [pool] — 7 real palettes, including Blush and Estate put Blush Pink beside #fef0f7, as the supporting colour. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Estate (https://brandsweets.com/palettes/luxury#estate), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono). — https://brandsweets.com/colors/blush-pink
- **Brown** #a52a2a [pool] — 5 real palettes, including Garnet and Velvet put Brown beside #fef0f7, as the lead colour. Seen in: Garnet (https://brandsweets.com/palettes/warm#garnet), Velvet (https://brandsweets.com/palettes/luxury#velvet), Typewriter (https://brandsweets.com/palettes/editorial#typewriter), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/brown
- **Burgundy** #800020 [pool] — 5 real palettes, including Candlelight and Heinz's brand system put Burgundy beside #fef0f7, as the lead colour. Seen in: Candlelight (https://brandsweets.com/palettes/warm#candlelight), Heinz (https://brandsweets.com/colors/brands/heinz-com), Mailchimp (https://brandsweets.com/colors/brands/mailchimp-com), Qatar Airways (https://brandsweets.com/colors/brands/qatarairways-com). — https://brandsweets.com/colors/burgundy
- **Burlywood** #deb887 [pool] — Burlywood is paired with #fef0f7 in 8 real palettes, including Velvet and Polaroid, as the accent. Seen in: Velvet (https://brandsweets.com/palettes/luxury#velvet), Polaroid (https://brandsweets.com/palettes/light#polaroid), Coastal (https://brandsweets.com/palettes/cool#coastal), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard). — https://brandsweets.com/colors/burlywood

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.1:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e10e78 (4.63:1); AA: background → #6e6e6e (4.62:1); AAA: text → #ad0b5c (7.05:1); AAA: background → #525252 (7.08:1)
- On black (#000000): 19.02:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Binance** — surface #fef1f2 (Δ 0.801) — https://brandsweets.com/colors/brands/binance-com
- **Xfinity** — surface #f6f6f9 (Δ 1.699) — https://brandsweets.com/colors/brands/xfinity-com
- **Sonos** — surface #f5f5f5 (Δ 1.771) — https://brandsweets.com/colors/brands/sonos-com
- **Dropbox** — surface #f7f5f2 (Δ 1.857) — https://brandsweets.com/colors/brands/dropbox-com
- **DuckDuckGo** — surface #f7f5f2 (Δ 1.857) — https://brandsweets.com/colors/brands/duckduckgo-com
- **Railway** — surface #f7f7f8 (Δ 1.888) — https://brandsweets.com/colors/brands/railway-app
- **Ubisoft** — surface #f2f2f2 (Δ 1.891) — https://brandsweets.com/colors/brands/ubisoft-com
- **Astro** — surface #f2f6fa (Δ 1.997) — https://brandsweets.com/colors/brands/astro-build

## Curated palettes containing it

- **Graphite** (technical, muted, dark, modern) — #a1a1aa, #71717a, #f59e0b, #18181b, #f4f4f5 — A greyscale system with a single amber — the accent does all the work, so allow one per screen. — tool: https://brandsweets.com/palettes/new/a1a1aa-71717a-f59e0b-18181b-f4f4f5 — collection: https://brandsweets.com/palettes/technical
- **Atelier** (elegant, minimal, luxury) — #141414, #8c8680, #9c7a4a, #f6f4f0 — Black on bone with a whisper of gold: the runway default that lets garments carry the color. — tool: https://brandsweets.com/palettes/new/141414-8c8680-9c7a4a-f6f4f0 — collection: https://brandsweets.com/palettes/elegant
- **Blush** (light, warm, elegant) — #d4867a, #e9c2b8, #7a4a4a, #fdf4f1, #3a2a2a — Rose and skin tones on a pink-white surface — soft focus, flattering, unmistakably beauty. — tool: https://brandsweets.com/palettes/new/d4867a-e9c2b8-7a4a4a-fdf4f1-3a2a2a — collection: https://brandsweets.com/palettes/light
- **Noir Beauty** (dark, luxury, bold) — #d4af37, #8a8a8a, #c0392b, #0d0d0d, #f5f5f5 — Black, gold and one deep red — the prestige cosmetics counter: all restraint and a single lipstick. — tool: https://brandsweets.com/palettes/new/d4af37-8a8a8a-c0392b-0d0d0d-f5f5f5 — collection: https://brandsweets.com/palettes/dark
- **Lavender Haze** (playful, cool, light) — #8b5cf6, #c4b5fd, #f472b6, #faf7ff, #2e1f47 — Violet and pink on lilac-white: Gen-Z friendly, while the deep plum text keeps it legible. — tool: https://brandsweets.com/palettes/new/8b5cf6-c4b5fd-f472b6-faf7ff-2e1f47 — collection: https://brandsweets.com/palettes/playful
- **Studio Grey** (minimal, muted, modern) — #1a1a1a, #8c8c8c, #3a86ff, #f2f2f2 — A pure greyscale with a single electric blue — the portfolio palette that makes work look considered. — tool: https://brandsweets.com/palettes/new/1a1a1a-8c8c8c-3a86ff-f2f2f2 — collection: https://brandsweets.com/palettes/minimal
- **Lavender Milk** (pastel, light, calm, cool) — #b8b5e6, #d9c7f2, #f2c4d4, #faf8ff, #2b2540 — Lilac and pale violet with a blush accent on a lavender-white — the calmest pastel family, made for sleep, journaling and self-care. — tool: https://brandsweets.com/palettes/new/b8b5e6-d9c7f2-f2c4d4-faf8ff-2b2540 — collection: https://brandsweets.com/palettes/pastel
- **Mushroom** (earthy, neutral, muted, minimal) — #8b7b6b, #c4b8a8, #6a7f5a, #f7f4ef, #2f2a25 — Taupe, oat and a sage accent — the quiet earth palette: almost neutral, with just enough colour to feel alive. — tool: https://brandsweets.com/palettes/new/8b7b6b-c4b8a8-6a7f5a-f7f4ef-2f2a25 — collection: https://brandsweets.com/palettes/earthy
- **Arcade** (neon, vivid, dark, bold) — #ff2e88, #00f0ff, #faff00, #0a0a14, #f5f5ff — Hot pink, cyan and acid yellow on near-black — cabinet-glow neon; the black surface is what makes the colours light up. — tool: https://brandsweets.com/palettes/new/ff2e88-00f0ff-faff00-0a0a14-f5f5ff — collection: https://brandsweets.com/palettes/neon
- **Ink Wash** (monochrome, dark, neutral, elegant) — #d9d9d9, #8c8c8c, #f2f2f2, #121212, #ededed — Greys on near-black — the monochrome dark mode; keep everything a tint of white and the layout does the talking. — tool: https://brandsweets.com/palettes/new/d9d9d9-8c8c8c-f2f2f2-121212-ededed — collection: https://brandsweets.com/palettes/monochrome
- **Gemstone** (jewel-tones, vivid, dark, luxury) — #0f766e, #7e22ce, #e11d48, #0f0a1a, #f5eef8 — Emerald, amethyst and ruby on velvet-black — the jewel-tone trio; the surface must be dark or the stones go plastic. — tool: https://brandsweets.com/palettes/new/0f766e-7e22ce-e11d48-0f0a1a-f5eef8 — collection: https://brandsweets.com/palettes/jewel-tones
- **Oatmeal** (neutral, warm, minimal, calm) — #6b5e4f, #a89a8a, #d9cfc1, #f8f5f0, #2c2622 — Four warm greys from bark to oat — the neutral palette that photographs well and never argues with a product shot. — tool: https://brandsweets.com/palettes/new/6b5e4f-a89a8a-d9cfc1-f8f5f0-2c2622 — collection: https://brandsweets.com/palettes/neutral
- **Greige** (neutral, muted, elegant, calm) — #7d746b, #b7aea3, #9c8f6a, #f6f3ee, #2b2723 — Grey-beige with a hint of olive — the interior-design neutral; the olive accent is the only thing that isn't a shade of nothing. — tool: https://brandsweets.com/palettes/new/7d746b-b7aea3-9c8f6a-f6f3ee-2b2723 — collection: https://brandsweets.com/palettes/neutral

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/fef0f7-c49cab-62cb64-2d1f20-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#fef0f7" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.