# #fed943

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#fed943`
- RGB: rgb(254, 217, 67)
- HSL: hsl(48, 99%, 63%)
- OKLCH: oklch(0.892 0.163 94.6)
- Relative luminance: 0.711
- Nearest named color: Mustard Yellow (#ffdb58, Δ 1.394) — https://brandsweets.com/colors/mustard
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/fed943

## Tints & shades

- Tints (toward white): #fedd58, #fee067, #fee47b, #fee78a, #ffeb9f, #ffeeae, #fff3c2, #fff6d1, #fffae6, #fffdf5
- Shades (toward black): #fed225, #fecc06, #e4b701, #c69f01, #ad8a01, #8e7201, #705901, #514100, #332900, #141000

## Harmonies

- Complementary: #4369fe
- Analogous: #fe7b43, #c6fe43
- Triadic: #43fed9, #d943fe
- Split-complementary: #43c6fe, #7b43fe
- Tetradic: #43fe7b, #4369fe, #fe43c6

## Colors that go with #fed943

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #fed943: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Lagoon (https://brandsweets.com/palettes/vivid#lagoon), Coastal (https://brandsweets.com/palettes/cool#coastal), Zendesk (https://brandsweets.com/colors/brands/zendesk-com). — https://brandsweets.com/colors/charcoal
- **Cornflower Blue** #6495ed [harmony, pool: complementary] — Cornflower Blue sits directly opposite #fed943 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [harmony, pool: split] — Deep Sky Blue is a split-complement of #fed943: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Prime Video (https://brandsweets.com/colors/brands/primevideo-com), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai). — https://brandsweets.com/colors/deepskyblue
- **Blue** #0000ff [pool] — 4 real palettes, including Binance's brand system and Bumble's brand system put Blue beside #fed943, as the accent. Seen in: Binance (https://brandsweets.com/colors/brands/binance-com), Bumble (https://brandsweets.com/colors/brands/bumble-com), Snapchat (https://brandsweets.com/colors/brands/snapchat-com), Robinhood (https://brandsweets.com/colors/brands/robinhood-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #fed943 in 8 real palettes, including Tequila Sunrise and Lay's's brand system, as the lead colour. Seen in: Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Lay's (https://brandsweets.com/colors/brands/lays-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #fed943: 7 real palettes, including FIFA's brand system and LEGO's brand system, as the supporting colour. Seen in: FIFA (https://brandsweets.com/colors/brands/fifa-com), LEGO (https://brandsweets.com/colors/brands/lego-com), Ikea (https://brandsweets.com/colors/brands/ikea-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #fed943: 5 real palettes, including Miro's brand system and Star Wars's brand system, as the accent. Seen in: Miro (https://brandsweets.com/colors/brands/miro-com), Star Wars (https://brandsweets.com/colors/brands/starwars-com), Google (https://brandsweets.com/colors/brands/google-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/dodgerblue
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #fed943 in 4 real palettes, including Streetwear and Google's brand system, as the lead colour. Seen in: Streetwear (https://brandsweets.com/palettes/bold#streetwear), Google (https://brandsweets.com/colors/brands/google-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Brex (https://brandsweets.com/colors/brands/brex-com). — https://brandsweets.com/colors/orangered

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.38:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #8e7201 (4.61:1); AA: background → #5e5e5e (4.7:1); AAA: text → #6b5501 (7.18:1); AAA: background → #424242 (7.28:1)
- On black (#000000): 15.22:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **FIFA** — accent #ffdc4e (Δ 0.897) — https://brandsweets.com/colors/brands/fifa-com
- **Prime Video** — primary #ffd62c (Δ 1.115) — https://brandsweets.com/colors/brands/primevideo-com
- **Binance** — primary #fcd535 (Δ 1.155) — https://brandsweets.com/colors/brands/binance-com
- **Miro** — primary #fbdb34 (Δ 1.195) — https://brandsweets.com/colors/brands/miro-com
- **Star Wars** — accent #fade4b (Δ 1.233) — https://brandsweets.com/colors/brands/starwars-com
- **Paddle** — primary #fddd35 (Δ 1.428) — https://brandsweets.com/colors/brands/paddle-com
- **Bumble** — accent #ffdb5b (Δ 1.612) — https://brandsweets.com/colors/brands/bumble-com
- **Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom** — secondary #ffd600 (Δ 1.964) — https://brandsweets.com/colors/brands/phantom-com
- **LEGO** — secondary #ffd502 (Δ 1.974) — https://brandsweets.com/colors/brands/lego-com

## Curated palettes containing it

- **Citrus Grove** (summer, warm, vivid, friendly) — #f28c28, #8bc34a, #ffd23f, #fffcf2, #2c2410 — Orange, lime leaf and lemon — a citrus palette that reads fresh, for drinks, produce and anything seasonal. — tool: https://brandsweets.com/palettes/new/f28c28-8bc34a-ffd23f-fffcf2-2c2410 — collection: https://brandsweets.com/palettes/summer
- **Tequila Sunrise** (sunset, vivid, bold, warm) — #e63946, #ff9f1c, #ffd60a, #fffaf3, #2a1a0e — Red through orange to yellow — the poured-drink gradient as flat tokens; use it left-to-right, never all at once. — tool: https://brandsweets.com/palettes/new/e63946-ff9f1c-ffd60a-fffaf3-2a1a0e — collection: https://brandsweets.com/palettes/sunset

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/fed943-c4c09c-62aacb-2a2d1f-f1ece9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#fed943" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.