# #fecc7b

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#fecc7b`
- RGB: rgb(254, 204, 123)
- HSL: hsl(37, 98%, 74%)
- OKLCH: oklch(0.872 0.114 78.5)
- Relative luminance: 0.6569
- Nearest named color: Ancient Treasure (#e7d082, Δ 3.355) — https://brandsweets.com/colors/ancient-treasure
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/fecc7b

## Tints & shades

- Tints (toward white): #fed086, #fed695, #feda9f, #fee0ae, #fee3b8, #fee7c2, #ffedd2, #fff1dc, #fff7eb, #fffbf5
- Shades (toward black): #fdbe58, #fdb035, #fda312, #e89002, #c57a02, #a26402, #7e4e01, #5b3801, #382201, #140d00

## Harmonies

- Complementary: #7caefe
- Analogous: #fe8b7c, #effe7c
- Triadic: #7cfecc, #cc7cfe
- Split-complementary: #7ceffe, #8b7cfe
- Tetradic: #7cfe8b, #7caefe, #fe7cef

## Colors that go with #fecc7b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #fecc7b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Coastal (https://brandsweets.com/palettes/cool#coastal), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Lagoon (https://brandsweets.com/palettes/vivid#lagoon). — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [harmony, pool: complementary] — Deep Sky Blue sits directly opposite #fecc7b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Prime Video (https://brandsweets.com/colors/brands/primevideo-com), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai). — https://brandsweets.com/colors/deepskyblue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #fecc7b: 4 real palettes, including Diner and Coastal, as the supporting colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Coastal (https://brandsweets.com/palettes/cool#coastal), Open House (https://brandsweets.com/palettes/clean#open-house), Estate (https://brandsweets.com/palettes/luxury#estate). — https://brandsweets.com/colors/cadetblue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #fecc7b: 6 real palettes, including NBA's brand system and Blueprint, as the accent. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #fecc7b in 8 real palettes, including Diner and Wells Fargo's brand system, as the lead colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Tabloid (https://brandsweets.com/palettes/editorial#tabloid). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #fecc7b in 6 real palettes, including Miro's brand system and Farmers Market, as the supporting colour. Seen in: Miro (https://brandsweets.com/colors/brands/miro-com), Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #fecc7b: 12 real palettes, including McDonald's's brand system and Walmart's brand system, as the accent. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Walmart (https://brandsweets.com/colors/brands/walmart-com), FIFA (https://brandsweets.com/colors/brands/fifa-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #fecc7b: 5 real palettes, including Google's brand system and Star Wars's brand system, as the lead colour. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Star Wars (https://brandsweets.com/colors/brands/starwars-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Miro (https://brandsweets.com/colors/brands/miro-com). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.49:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #a76702 (4.58:1); AA: background → #5c5c5c (4.5:1); AAA: text → #7e4e01 (7.05:1); AAA: background → #3d3d3d (7.31:1)
- On black (#000000): 14.14:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Oatly** — secondary #fdcf85 (Δ 1.063) — https://brandsweets.com/colors/brands/oatly-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/fecc7b-c4b99c-62bdcb-2c2d1f-f1eae9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#fecc7b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.