# #fec694

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#fec694`
- RGB: rgb(254, 198, 148)
- HSL: hsl(28, 98%, 79%)
- OKLCH: oklch(0.865 0.091 62.9)
- Relative luminance: 0.636
- Nearest named color: Apricot Sherbet (#fbcd9f, Δ 1.779) — https://brandsweets.com/colors/apricot-sherbet
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/fec694

## Tints & shades

- Tints (toward white): #fecb9f, #fed1a9, #fed6b3, #fedcbd, #fee1c7, #fee4cd, #ffe9d7, #ffefe1, #fff4eb, #fffaf5
- Shades (toward black): #feb372, #fd9d49, #fd8a26, #f77502, #d46402, #ac5102, #884001, #602d01, #3d1d01, #140a00

## Harmonies

- Complementary: #95cdfe
- Analogous: #fe9598, #fefa95
- Triadic: #95fec6, #c695fe
- Split-complementary: #95fefa, #9598fe
- Tetradic: #98fe95, #95cdfe, #fa95fe

## Colors that go with #fec694

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #fec694: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Coastal (https://brandsweets.com/palettes/cool#coastal), Lido (https://brandsweets.com/palettes/vivid#lido), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue). — https://brandsweets.com/colors/charcoal
- **Cornflower Blue** #6495ed [harmony, pool: split] — Cornflower Blue is a split-complement of #fec694: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Webflow (https://brandsweets.com/colors/brands/webflow-com), NBA (https://brandsweets.com/colors/brands/nba-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [harmony, pool: complementary] — Deep Sky Blue sits directly opposite #fec694 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai), Prime Video (https://brandsweets.com/colors/brands/primevideo-com). — https://brandsweets.com/colors/deepskyblue
- **Brown** #a52a2a [pool] — 4 real palettes, including Velvet and Woodsmoke put Brown beside #fec694, as the lead colour. Seen in: Velvet (https://brandsweets.com/palettes/luxury#velvet), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Garnet (https://brandsweets.com/palettes/warm#garnet), Typewriter (https://brandsweets.com/palettes/editorial#typewriter). — https://brandsweets.com/colors/brown
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #fec694: 5 real palettes, including Coastal and Diner, as the lead colour. Seen in: Coastal (https://brandsweets.com/palettes/cool#coastal), Diner (https://brandsweets.com/palettes/vivid#diner), Estate (https://brandsweets.com/palettes/luxury#estate), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/cadetblue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #fec694: 4 real palettes, including Desert Road and Bramble, as the lead colour. Seen in: Desert Road (https://brandsweets.com/palettes/warm#desert-road), Bramble (https://brandsweets.com/palettes/muted#bramble), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #fec694 in 9 real palettes, including Diner and Cartier's brand system, as the lead colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Cartier (https://brandsweets.com/colors/brands/cartier-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #fec694 in 7 real palettes, including Oatmeal and Undergrowth, as the lead colour. Seen in: Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/darkolivegreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.53:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #bb5802 (4.66:1); AA: background → #595959 (4.58:1); AAA: text → #8d4301 (7.15:1); AAA: background → #3d3d3d (7.1:1)
- On black (#000000): 13.72:1 — AA pass, AA-large pass, AAA pass

## Curated palettes containing it

- **Mint Chip** (pastel, light, clean) — #98d8c8, #c8e6c9, #f7c8a0, #fbfffd, #1f3a33 — Mint and celadon with a peach accent — fresh without being clinical; the deep green text keeps it grounded. — tool: https://brandsweets.com/palettes/new/98d8c8-c8e6c9-f7c8a0-fbfffd-1f3a33 — collection: https://brandsweets.com/palettes/pastel

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/fec694-c4b39c-62cbc9-2d2c1f-f1e9ea?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#fec694" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.