# #fec548

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#fec548`
- RGB: rgb(254, 197, 72)
- HSL: hsl(41, 99%, 64%)
- OKLCH: oklch(0.853 0.151 83.3)
- Relative luminance: 0.6147
- Nearest named color: Angry Pasta (#ffcc55, Δ 1.727) — https://brandsweets.com/colors/angry-pasta
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/fec548

## Tints & shades

- Tints (toward white): #fec958, #fed06c, #fed57b, #fedb8f, #ffe09f, #ffe5ae, #ffecc2, #fff0d1, #fff7e6, #fffcf5
- Shades (toward black): #febb2a, #feb10b, #e9a001, #cb8b01, #ad7601, #8e6101, #704c01, #513800, #332300, #140e00

## Harmonies

- Complementary: #4882fe
- Analogous: #fe6a48, #ddfe48
- Triadic: #48fec5, #c548fe
- Split-complementary: #48ddfe, #6a48fe
- Tetradic: #48fe6a, #4882fe, #fe48dd

## Colors that go with #fec548

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #fec548: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Coastal (https://brandsweets.com/palettes/cool#coastal), Disney (https://brandsweets.com/colors/brands/disney-com). — https://brandsweets.com/colors/charcoal
- **Cornflower Blue** #6495ed [harmony, pool: complementary] — Cornflower Blue sits directly opposite #fec548 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [harmony, pool: split] — Deep Sky Blue is a split-complement of #fec548: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Prime Video (https://brandsweets.com/colors/brands/primevideo-com), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai). — https://brandsweets.com/colors/deepskyblue
- **Crimson** #dc143c [pool] — Crimson is paired with #fec548 in 7 real palettes, including McDonald's's brand system and Wells Fargo's brand system, as the supporting colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #fec548 in 4 real palettes, including Farmers Market and Miro's brand system, as the supporting colour. Seen in: Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Miro (https://brandsweets.com/colors/brands/miro-com), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #fec548: 11 real palettes, including McDonald's's brand system and Walmart's brand system, as the accent. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Walmart (https://brandsweets.com/colors/brands/walmart-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #fec548: 5 real palettes, including Google's brand system and Heatwave, as the lead colour. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Miro (https://brandsweets.com/colors/brands/miro-com), Star Wars (https://brandsweets.com/colors/brands/starwars-com). — https://brandsweets.com/colors/dodgerblue
- **Medium Sea Green** #3cb371 [pool] — Medium Sea Green is paired with #fec548 in 4 real palettes, including Olympics's brand system and Undergrowth, as the accent. Seen in: Olympics (https://brandsweets.com/colors/brands/olympics-com), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Heineken (https://brandsweets.com/colors/brands/heineken-com). — https://brandsweets.com/colors/mediumseagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.58:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #9d6c01 (4.59:1); AA: background → #575757 (4.57:1); AAA: text → #755001 (7.23:1); AAA: background → #3b3b3b (7.09:1)
- On black (#000000): 13.29:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Lemon Squeezy** — primary #fcc434 (Δ 1.249) — https://brandsweets.com/colors/brands/lemonsqueezy-com
- **McDonald's** — primary #ffc72c (Δ 1.753) — https://brandsweets.com/colors/brands/mcdonalds-com
- **Southwest Airlines** — accent #ffbf27 (Δ 1.881) — https://brandsweets.com/colors/brands/southwest-com
- **Walmart** — accent #fcc422 (Δ 1.975) — https://brandsweets.com/colors/brands/walmart-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/fec548-c4bc9c-62b6cb-2c2d1f-f1ebe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#fec548" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.