# #fe916d

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#fe916d`
- RGB: rgb(254, 145, 109)
- HSL: hsl(15, 99%, 71%)
- OKLCH: oklch(0.766 0.141 39)
- Relative luminance: 0.4243
- Nearest named color: Atomic Tangerine (#ff9966, Δ 2.289) — https://brandsweets.com/colors/atomic-tangerine
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/fe916d

## Tints & shades

- Tints (toward white): #fe9c7b, #fea485, #feaf94, #ffbaa4, #ffc6b3, #ffcdbd, #ffd9cc, #ffe4db, #ffece6, #fff7f5
- Shades (toward black): #fe7648, #fe5f2a, #fe4406, #df3901, #c13101, #9d2801, #7a1f01, #561600, #380e00, #140500

## Harmonies

- Complementary: #6cdafe
- Analogous: #fe6c90, #feda6c
- Triadic: #6cfe90, #906cfe
- Split-complementary: #6cfeda, #6c90fe
- Tetradic: #90fe6c, #6cdafe, #da6cfe

## Colors that go with #fe916d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #fe916d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Canopy (https://brandsweets.com/palettes/cool#canopy), Amazon (https://brandsweets.com/colors/brands/amazon-com). — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [harmony, pool: complementary] — Deep Sky Blue sits directly opposite #fe916d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Learning App (https://brandsweets.com/palettes/playful#learning-app), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai). — https://brandsweets.com/colors/deepskyblue
- **Amber** #ffbf00 [pool] — Amber is paired with #fe916d in 4 real palettes, including Beach Hut and Ahrefs's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Maple (https://brandsweets.com/palettes/warm#maple), Ember (https://brandsweets.com/palettes/bold#ember). — https://brandsweets.com/colors/amber
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Forest Floor and Woodsmoke put Champagne beside #fe916d, as that palette's text colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Bramble (https://brandsweets.com/palettes/muted#bramble), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Crimson** #dc143c [pool] — Crimson is paired with #fe916d in 6 real palettes, including Retro Pop and Burger King's brand system, as the lead colour. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Burger King (https://brandsweets.com/colors/brands/bk-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #fe916d: 10 real palettes, including Target : Expect More. Pay Less.'s brand system and Amazon's brand system, as the accent. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Amazon (https://brandsweets.com/colors/brands/amazon-com), Postman (https://brandsweets.com/colors/brands/postman-com), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #fe916d: 7 real palettes, including Playground and Spline's brand system, as the supporting colour. Seen in: Playground (https://brandsweets.com/palettes/bold#playground), Spline (https://brandsweets.com/colors/brands/spline-design), Abstract (https://brandsweets.com/colors/brands/abstract-com), PostHog (https://brandsweets.com/colors/brands/posthog-com). — https://brandsweets.com/colors/dodgerblue
- **Eggplant** #614051 [pool] — Eggplant shows up next to #fe916d in 4 real palettes, including Golden Hour and Blush, as the accent. Seen in: Golden Hour (https://brandsweets.com/palettes/warm#golden-hour), Blush (https://brandsweets.com/palettes/light#blush), Bramble (https://brandsweets.com/palettes/muted#bramble), Velvet (https://brandsweets.com/palettes/luxury#velvet). — https://brandsweets.com/colors/eggplant

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.21:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #da3701 (4.64:1); AA: background → #424242 (4.54:1); AAA: text → #a72a01 (7.06:1); AAA: background → #242424 (7.01:1)
- On black (#000000): 9.49:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/fe916d-c4ab9c-62cbb2-2d291f-f1e9eb?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#fe916d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.