# #fe8401

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#fe8401`
- RGB: rgb(254, 132, 1)
- HSL: hsl(31, 99%, 50%)
- OKLCH: oklch(0.737 0.182 54.9)
- Relative luminance: 0.3758
- Nearest named color: Atomic Orange (#f88605, Δ 1.074) — https://brandsweets.com/colors/atomic-orange
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/fe8401

## Tints & shades

- Tints (toward white): #fe901b, #fe9c34, #fea648, #feb362, #febf7b, #fecb94, #ffd8ae, #ffe1c2, #ffeedb, #fffaf5
- Shades (toward black): #e47701, #d06c01, #b75f01, #a25401, #894701, #703a01, #5b2f00, #422200, #2e1800, #140b00

## Harmonies

- Complementary: #017bfe
- Analogous: #fe0501, #fafe01
- Triadic: #01fe84, #8401fe
- Split-complementary: #01fafe, #0501fe
- Tetradic: #01fe05, #017bfe, #fe01fa

## Colors that go with #fe8401

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #fe8401: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Amazon (https://brandsweets.com/colors/brands/amazon-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), Campus (https://brandsweets.com/palettes/friendly#campus), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern). — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [harmony, pool: complementary] — Deep Sky Blue sits directly opposite #fe8401 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Learning App (https://brandsweets.com/palettes/playful#learning-app), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai), Cursor (https://brandsweets.com/colors/brands/cursor-com). — https://brandsweets.com/colors/deepskyblue
- **Amber** #ffbf00 [pool] — Amber is paired with #fe8401 in 5 real palettes, including Ahrefs's brand system and Maple, as the supporting colour. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Maple (https://brandsweets.com/palettes/warm#maple), Ember (https://brandsweets.com/palettes/bold#ember), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 4 real palettes, including Sketch's brand system and Readymag's brand system put Blue beside #fe8401, as the accent. Seen in: Sketch (https://brandsweets.com/colors/brands/sketch-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), League of Legends (https://brandsweets.com/colors/brands/leagueoflegends-com). — https://brandsweets.com/colors/blue
- **Burlywood** #deb887 [pool] — Burlywood is paired with #fe8401 in 4 real palettes, including Chalkboard and Kiln, as the lead colour. Seen in: Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Kiln (https://brandsweets.com/palettes/dark#kiln), Polaroid (https://brandsweets.com/palettes/light#polaroid), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/burlywood
- **Cornflower Blue** #6495ed [harmony, pool: split] — Cornflower Blue is a split-complement of #fe8401: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Webflow (https://brandsweets.com/colors/brands/webflow-com). — https://brandsweets.com/colors/cornflowerblue
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #fe8401 in 4 real palettes, including Forest Floor and Undergrowth, as the supporting colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Cider (https://brandsweets.com/palettes/warm#cider). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #fe8401: 11 real palettes, including Amazon's brand system and Campus, as the accent. Seen in: Amazon (https://brandsweets.com/colors/brands/amazon-com), Campus (https://brandsweets.com/palettes/friendly#campus), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com), Postman (https://brandsweets.com/colors/brands/postman-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.47:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #b75f01 (4.52:1); AA: background → #3b3b3b (4.54:1); AAA: text → #894701 (7.08:1); AAA: background → #1a1a1a (7.06:1)
- On black (#000000): 8.52:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Elastic** — primary #fc8204 (Δ 0.606) — https://brandsweets.com/colors/brands/elastic-co
- **Cloudflare** — primary #f6821f (Δ 1.689) — https://brandsweets.com/colors/brands/cloudflare
- **Burger King** — secondary #ff8732 (Δ 1.694) — https://brandsweets.com/colors/brands/bk-com
- **Ahrefs** — primary #fc8c04 (Δ 1.726) — https://brandsweets.com/colors/brands/ahrefs-com

## Curated palettes containing it

- **Playground** (bold, playful, warm) — #ff8c00, #3b82f6, #22c55e, #fff8e7, #1d1d1d — Orange, blue and green — the colors of playground equipment; loud, cheerful, obviously for kids. — tool: https://brandsweets.com/palettes/new/ff8c00-3b82f6-22c55e-fff8e7-1d1d1d — collection: https://brandsweets.com/palettes/bold

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/fe8401-c4b59c-62c7cb-2d2c1f-f1eae9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#fe8401" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.