# #fe818b

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#fe818b`
- RGB: rgb(254, 129, 139)
- HSL: hsl(355, 98%, 75%)
- OKLCH: oklch(0.747 0.152 16.5)
- Relative luminance: 0.3864
- Nearest named color: Anime Blush (#ff7a83, Δ 1.487) — https://brandsweets.com/colors/anime-blush
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/fe818b

## Tints & shades

- Tints (toward white): #fe8b94, #fe9aa2, #fea4ac, #feaeb5, #febdc3, #fec7cc, #ffd2d5, #ffdcdf, #ffebec, #fff5f6
- Shades (toward black): #fd5d6b, #fd3a4a, #fd172a, #ed0216, #ca0213, #a2020f, #7e010c, #5b0108, #380105, #140002

## Harmonies

- Complementary: #81fef3
- Analogous: #fe81ca, #feb581
- Triadic: #8bfe81, #818bfe
- Split-complementary: #81feb5, #81cafe
- Tetradic: #cafe81, #81fef3, #b581fe

## Colors that go with #fe818b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #fe818b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Lido (https://brandsweets.com/palettes/vivid#lido), Mercury (https://brandsweets.com/colors/brands/mercury-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/charcoal
- **Dark Turquoise** #00ced1 [harmony, pool: complementary] — Dark Turquoise sits directly opposite #fe818b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Crayon Box (https://brandsweets.com/palettes/playful#crayon-box). — https://brandsweets.com/colors/darkturquoise
- **Crimson** #dc143c [pool] — Crimson is paired with #fe818b in 4 real palettes, including Target : Expect More. Pay Less.'s brand system and Casper Sleep's brand system, as the lead colour. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Burger King (https://brandsweets.com/colors/brands/bk-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #fe818b: 5 real palettes, including Target : Expect More. Pay Less.'s brand system and Postman's brand system, as the accent. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Postman (https://brandsweets.com/colors/brands/postman-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com), Etsy (https://brandsweets.com/colors/brands/etsy-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 6 real palettes, including Sketch's brand system and Tide Pool put Midnight Blue beside #fe818b, as the lead colour. Seen in: Sketch (https://brandsweets.com/colors/brands/sketch-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze). — https://brandsweets.com/colors/midnightblue
- **Mustard Yellow** #ffdb58 [pool] — 5 real palettes, including Lido and Meadow put Mustard Yellow beside #fe818b, as the accent. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Meadow (https://brandsweets.com/palettes/light#meadow), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Fresh Juice (https://brandsweets.com/palettes/playful#fresh-juice). — https://brandsweets.com/colors/mustard
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #fe818b in 4 real palettes, including Substack's brand system and Reddit's brand system, as the lead colour. Seen in: Substack (https://brandsweets.com/colors/brands/substack-com), Reddit (https://brandsweets.com/colors/brands/reddit-com), Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com), Replit (https://brandsweets.com/colors/brands/replit). — https://brandsweets.com/colors/orangered
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #fe818b in 6 real palettes, including Grafana Labs's brand system and Roblox's brand system, as the lead colour. Seen in: Grafana Labs (https://brandsweets.com/colors/brands/grafana-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com), Webflow (https://brandsweets.com/colors/brands/webflow-com). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.41:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #ed0216 (4.54:1); AA: background → #3d3d3d (4.51:1); AAA: text → #b10210 (7.28:1); AAA: background → #1c1c1c (7.08:1)
- On black (#000000): 8.73:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/fe818b-c49e9c-62cb8f-2d241f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#fe818b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.