# #fe7c84

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#fe7c84`
- RGB: rgb(254, 124, 132)
- HSL: hsl(356, 98%, 74%)
- OKLCH: oklch(0.738 0.158 18)
- Relative luminance: 0.3715
- Nearest named color: Anime Blush (#ff7a83, Δ 0.403) — https://brandsweets.com/colors/anime-blush
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/fe7c84

## Tints & shades

- Tints (toward white): #fe868e, #fe959c, #fe9fa5, #feaeb4, #feb8bd, #fec2c6, #ffd2d5, #ffdcde, #ffebec, #fff5f6
- Shades (toward black): #fd5863, #fd3542, #fd1221, #e80212, #c5020f, #a2020c, #7e010a, #5b0107, #380104, #140002

## Harmonies

- Complementary: #7cfef5
- Analogous: #fe7cc5, #feb47c
- Triadic: #84fe7c, #7c84fe
- Split-complementary: #7cfeb4, #7cc5fe
- Tetradic: #c5fe7c, #7cfef5, #b47cfe

## Colors that go with #fe7c84

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #fe7c84: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Lido (https://brandsweets.com/palettes/vivid#lido), Mercury (https://brandsweets.com/colors/brands/mercury-com), Harbour (https://brandsweets.com/palettes/cool#harbour). — https://brandsweets.com/colors/charcoal
- **Cornflower Blue** #6495ed [harmony, pool: triadic] — Cornflower Blue completes a triad with #fe7c84 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal), Roblox (https://brandsweets.com/colors/brands/roblox-com), Webflow (https://brandsweets.com/colors/brands/webflow-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/cornflowerblue
- **Dark Turquoise** #00ced1 [harmony, pool: complementary] — Dark Turquoise sits directly opposite #fe7c84 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Crayon Box (https://brandsweets.com/palettes/playful#crayon-box). — https://brandsweets.com/colors/darkturquoise
- **Amber** #ffbf00 [pool] — Amber is paired with #fe7c84 in 5 real palettes, including Beach Hut and Ember, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Ember (https://brandsweets.com/palettes/bold#ember), Maple (https://brandsweets.com/palettes/warm#maple), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/amber
- **Crimson** #dc143c [pool] — Crimson is paired with #fe7c84 in 4 real palettes, including Target : Expect More. Pay Less.'s brand system and Casper Sleep's brand system, as the lead colour. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Burger King (https://brandsweets.com/colors/brands/bk-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #fe7c84: 7 real palettes, including Target : Expect More. Pay Less.'s brand system and Postman's brand system, as the accent. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Postman (https://brandsweets.com/colors/brands/postman-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com), Etsy (https://brandsweets.com/colors/brands/etsy-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #fe7c84: 7 real palettes, including Spline's brand system and Abstract's brand system, as the lead colour. Seen in: Spline (https://brandsweets.com/colors/brands/spline-design), Abstract (https://brandsweets.com/colors/brands/abstract-com), Replit (https://brandsweets.com/colors/brands/replit), Readymag (https://brandsweets.com/colors/brands/readymag-com). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 5 real palettes, including Sketch's brand system and Tide Pool put Midnight Blue beside #fe7c84, as the lead colour. Seen in: Sketch (https://brandsweets.com/colors/brands/sketch-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Casper Sleep (https://brandsweets.com/colors/brands/casper-com). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.49:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #ed0212 (4.55:1); AA: background → #383838 (4.71:1); AAA: text → #b1020d (7.28:1); AAA: background → #171717 (7.2:1)
- On black (#000000): 8.43:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Sentry** — primary #f97583 (Δ 1.848) — https://brandsweets.com/colors/brands/sentry-io

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/fe7c84-c49e9c-62cb91-2d241f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#fe7c84" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.