# #fe7972

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#fe7972`
- RGB: rgb(254, 121, 114)
- HSL: hsl(3, 99%, 72%)
- OKLCH: oklch(0.73 0.164 25)
- Relative luminance: 0.3596
- Nearest named color: salmon (#fa8072, Δ 1.557) — https://brandsweets.com/colors/salmon
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/fe7972

## Tints & shades

- Tints (toward white): #fe8680, #fe908a, #fe9f9a, #ffa8a4, #ffb7b3, #ffc5c2, #ffcfcc, #ffdddb, #ffe7e6, #fff5f5
- Shades (toward black): #fe564d, #fe342a, #fe180b, #e40d01, #c10b01, #9d0901, #7a0701, #5b0500, #380300, #140100

## Harmonies

- Complementary: #71f7fe
- Analogous: #fe71b1, #febf71
- Triadic: #71fe78, #7871fe
- Split-complementary: #71febf, #71b1fe
- Tetradic: #b1fe71, #71f7fe, #bf71fe

## Colors that go with #fe7972

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #fe7972: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Harbour (https://brandsweets.com/palettes/cool#harbour), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/charcoal
- **Cornflower Blue** #6495ed [harmony, pool: triadic] — Cornflower Blue completes a triad with #fe7972 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Roblox (https://brandsweets.com/colors/brands/roblox-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Terminal (https://brandsweets.com/palettes/technical#terminal), Webflow (https://brandsweets.com/colors/brands/webflow-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [harmony, pool: split] — Deep Sky Blue is a split-complement of #fe7972: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Figma (https://brandsweets.com/colors/brands/figma), Cursor (https://brandsweets.com/colors/brands/cursor-com), Learning App (https://brandsweets.com/palettes/playful#learning-app). — https://brandsweets.com/colors/deepskyblue
- **Dark Turquoise** #00ced1 [harmony, pool: complementary] — Dark Turquoise sits directly opposite #fe7972 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Crayon Box (https://brandsweets.com/palettes/playful#crayon-box). — https://brandsweets.com/colors/darkturquoise
- **Amber** #ffbf00 [pool] — Amber is paired with #fe7972 in 6 real palettes, including Beach Hut and Ember, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Ember (https://brandsweets.com/palettes/bold#ember), Maple (https://brandsweets.com/palettes/warm#maple), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 5 real palettes, including Sketch's brand system and Monzo's brand system put Blue beside #fe7972, as the accent. Seen in: Sketch (https://brandsweets.com/colors/brands/sketch-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Glossier (https://brandsweets.com/colors/brands/glossier-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #fe7972 in 4 real palettes, including Target : Expect More. Pay Less.'s brand system and Burger King's brand system, as the lead colour. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Burger King (https://brandsweets.com/colors/brands/bk-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #fe7972: 7 real palettes, including Target : Expect More. Pay Less.'s brand system and Postman's brand system, as the accent. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Postman (https://brandsweets.com/colors/brands/postman-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com), Etsy (https://brandsweets.com/colors/brands/etsy-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.56:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e90d01 (4.64:1); AA: background → #383838 (4.57:1); AAA: text → #b20a01 (7.15:1); AAA: background → #141414 (7.19:1)
- On black (#000000): 8.19:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Figma** — logoOrange #ff7262 (Δ 1.936) — https://brandsweets.com/colors/brands/figma

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/fe7972-c4a39c-62cb9d-2d261f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#fe7972" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.