# #fe786c

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#fe786c`
- RGB: rgb(254, 120, 108)
- HSL: hsl(5, 99%, 71%)
- OKLCH: oklch(0.728 0.166 27.1)
- Relative luminance: 0.3559
- Nearest named color: salmon (#fa8072, Δ 1.624) — https://brandsweets.com/colors/salmon
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/fe786c

## Tints & shades

- Tints (toward white): #fe867b, #fe8f85, #fe9d94, #ffaba4, #ffb9b3, #ffc3bd, #ffd0cc, #ffdedb, #ffe8e6, #fff6f5
- Shades (toward black): #fe5748, #fe3c2a, #fe1b06, #df1401, #c11101, #9d0e01, #7a0b01, #560800, #380500, #140200

## Harmonies

- Complementary: #6cf2fe
- Analogous: #fe6ca9, #fec16c
- Triadic: #6cfe78, #786cfe
- Split-complementary: #6cfec1, #6ca9fe
- Tetradic: #a9fe6c, #6cf2fe, #c16cfe

## Colors that go with #fe786c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #fe786c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Harbour (https://brandsweets.com/palettes/cool#harbour), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/charcoal
- **Cornflower Blue** #6495ed [harmony, pool: triadic] — Cornflower Blue completes a triad with #fe786c — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Roblox (https://brandsweets.com/colors/brands/roblox-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Webflow (https://brandsweets.com/colors/brands/webflow-com), Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [harmony, pool: split] — Deep Sky Blue is a split-complement of #fe786c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Figma (https://brandsweets.com/colors/brands/figma), Cursor (https://brandsweets.com/colors/brands/cursor-com), Learning App (https://brandsweets.com/palettes/playful#learning-app). — https://brandsweets.com/colors/deepskyblue
- **Dark Turquoise** #00ced1 [harmony, pool: complementary] — Dark Turquoise sits directly opposite #fe786c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Crayon Box (https://brandsweets.com/palettes/playful#crayon-box). — https://brandsweets.com/colors/darkturquoise
- **Amber** #ffbf00 [pool] — Amber is paired with #fe786c in 6 real palettes, including Beach Hut and Ember, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Ember (https://brandsweets.com/palettes/bold#ember), Maple (https://brandsweets.com/palettes/warm#maple), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 5 real palettes, including Sketch's brand system and Monzo's brand system put Blue beside #fe786c, as the accent. Seen in: Sketch (https://brandsweets.com/colors/brands/sketch-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Glossier (https://brandsweets.com/colors/brands/glossier-com). — https://brandsweets.com/colors/blue
- **Burlywood** #deb887 [pool] — Burlywood is paired with #fe786c in 4 real palettes, including Chalkboard and Polaroid, as the lead colour. Seen in: Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Polaroid (https://brandsweets.com/palettes/light#polaroid), Kiln (https://brandsweets.com/palettes/dark#kiln), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/burlywood
- **Crimson** #dc143c [pool] — Crimson is paired with #fe786c in 4 real palettes, including Target : Expect More. Pay Less.'s brand system and Burger King's brand system, as the lead colour. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Burger King (https://brandsweets.com/colors/brands/bk-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.59:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e91501 (4.59:1); AA: background → #383838 (4.53:1); AAA: text → #b21001 (7.08:1); AAA: background → #141414 (7.12:1)
- On black (#000000): 8.12:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Figma** — logoOrange #ff7262 (Δ 1.353) — https://brandsweets.com/colors/brands/figma

## Curated palettes containing it

- **Sunset Boulevard** (warm, vivid, bold, dark) — #ff6f61, #ffb347, #c9518b, #1a0f1f, #fff3e0 — Coral, apricot and magenta on aubergine — the gradient sunset every event brand wants, decomposed into flat tokens. — tool: https://brandsweets.com/palettes/new/ff6f61-ffb347-c9518b-1a0f1f-fff3e0 — collection: https://brandsweets.com/palettes/warm

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/fe786c-c4a49c-62cba1-2d261f-f1e9ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#fe786c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.