# #fe7048 A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference). ## Values - Hex: `#fe7048` - RGB: rgb(254, 112, 72) - HSL: hsl(13, 99%, 64%) - OKLCH: oklch(0.712 0.182 36.5) - Relative luminance: 0.3313 - Nearest named color: tomato (#ff6347, Δ 2.445) — https://brandsweets.com/colors/tomato - Moods: warm, vivid, playful, bold - Page: https://brandsweets.com/colors/fe7048 ## Tints & shades - Tints (toward white): #fe7c58, #fe8c6c, #fe987b, #fea78f, #ffb39f, #ffbfae, #ffcfc2, #ffdbd1, #ffebe6, #fff7f5 - Shades (toward black): #fe582a, #fe400b, #e93301, #cb2d01, #ad2601, #8e1f01, #701901, #511200, #330b00, #140400 ## Harmonies - Complementary: #48d7fe - Analogous: #fe487c, #fecb48 - Triadic: #48fe70, #7048fe - Split-complementary: #48fecb, #487cfe - Tetradic: #7cfe48, #48d7fe, #cb48fe ## Colors that go with #fe7048 Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first: - **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #fe7048: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Harbour (https://brandsweets.com/palettes/cool#harbour), Hermès (https://brandsweets.com/colors/brands/hermes-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Harley-Davidson (https://brandsweets.com/colors/brands/harley-davidson-com). — https://brandsweets.com/colors/charcoal - **Light Sea Green** #20b2aa [harmony, pool: complementary] — Light Sea Green sits directly opposite #fe7048 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/lightseagreen - **Amber** #ffbf00 [pool] — Amber is paired with #fe7048 in 6 real palettes, including Ember and Maple, as the accent. Seen in: Ember (https://brandsweets.com/palettes/bold#ember), Maple (https://brandsweets.com/palettes/warm#maple), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/amber - **Blue** #0000ff [pool] — 7 real palettes, including Sketch's brand system and Monzo's brand system put Blue beside #fe7048, as the accent. Seen in: Sketch (https://brandsweets.com/colors/brands/sketch-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Glossier (https://brandsweets.com/colors/brands/glossier-com). — https://brandsweets.com/colors/blue - **Burlywood** #deb887 [pool] — Burlywood is paired with #fe7048 in 4 real palettes, including Chalkboard and Polaroid, as the lead colour. Seen in: Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Polaroid (https://brandsweets.com/palettes/light#polaroid), Kiln (https://brandsweets.com/palettes/dark#kiln), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/burlywood - **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #fe7048: 4 real palettes, including Alpine and Paper & Pine, as the supporting colour. Seen in: Alpine (https://brandsweets.com/palettes/cool#alpine), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Dusk (https://brandsweets.com/palettes/cool#dusk), Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/cadetblue - **Cornflower Blue** #6495ed [harmony, pool: split] — Cornflower Blue is a split-complement of #fe7048: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Roblox (https://brandsweets.com/colors/brands/roblox-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Webflow (https://brandsweets.com/colors/brands/webflow-com). — https://brandsweets.com/colors/cornflowerblue - **Crimson** #dc143c [pool] — Crimson is paired with #fe7048 in 7 real palettes, including Burger King's brand system and Target : Expect More. Pay Less.'s brand system, as the lead colour. Seen in: Burger King (https://brandsweets.com/colors/brands/bk-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com). — https://brandsweets.com/colors/crimson ## Contrast (WCAG 2.x, as text) - On white (#ffffff): 2.75:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #df3101 (4.59:1); AA: background → #333333 (4.59:1); AAA: text → #a72501 (7.22:1); AAA: background → #0d0d0d (7.06:1) - On black (#000000): 7.63:1 — AA pass, AA-large pass, AAA pass ## Brands using this color - **Postman** — primary #fc6c34 (Δ 1.685) — https://brandsweets.com/colors/brands/postman-com - **Sketch** — secondary #ff7843 (Δ 1.879) — https://brandsweets.com/colors/brands/sketch-com ## Curated palettes containing it - **Fresh Juice** (playful, vivid, light) — #ff6b35, #ffd166, #06d6a0, #ffffff, #1f1f1f — Orange, mango and mint — a sugar rush; keep the type black so it stays legible under all that color. — tool: https://brandsweets.com/palettes/new/ff6b35-ffd166-06d6a0-ffffff-1f1f1f — collection: https://brandsweets.com/palettes/playful ## Fonts for this mood - warm: https://brandsweets.com/fonts/mood/warm - playful: https://brandsweets.com/fonts/mood/playful - bold: https://brandsweets.com/fonts/mood/bold ## Palette tool Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/fe7048-c4a99c-62cbaf-2d281f-f1e9eb?lock=0&style=vibrant (Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.) ## Connect an agent Point any MCP client at the BrandSweets colors endpoint for the same engine: - Endpoint: https://mcp.brandsweets.com/colors/mcp - Tools: `analyze_color` (e.g. `analyze_color({ color: "#fe7048" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.