# #fe6783

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#fe6783`
- RGB: rgb(254, 103, 131)
- HSL: hsl(349, 99%, 70%)
- OKLCH: oklch(0.71 0.185 11.8)
- Relative luminance: 0.3241
- Nearest named color: Brink Pink (#fb607f, Δ 1.469) — https://brandsweets.com/colors/brink-pink
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/fe6783

## Tints & shades

- Tints (toward white): #fe768f, #fe859b, #fe8fa4, #ff9fb0, #ffaebd, #ffbdc9, #ffccd6, #ffd6de, #ffe6ea, #fff5f7
- Shades (toward black): #fe4365, #fe254d, #fe0130, #df012a, #bc0123, #98011d, #7a0117, #560010, #38000a, #140004

## Harmonies

- Complementary: #67fee2
- Analogous: #fe67ce, #fe9767
- Triadic: #83fe67, #6783fe
- Split-complementary: #67fe97, #67cefe
- Tetradic: #cefe67, #67fee2, #9767fe

## Colors that go with #fe6783

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #fe6783: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Harbour (https://brandsweets.com/palettes/cool#harbour), Audi (https://brandsweets.com/colors/brands/audi-com). — https://brandsweets.com/colors/charcoal
- **Light Sea Green** #20b2aa [harmony, pool: complementary] — Light Sea Green sits directly opposite #fe6783 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/lightseagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #fe6783 in 4 real palettes, including Beach Hut and Ember, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Ember (https://brandsweets.com/palettes/bold#ember), Google (https://brandsweets.com/colors/brands/google-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 5 real palettes, including Monzo's brand system and Sketch's brand system put Blue beside #fe6783, as the accent. Seen in: Monzo (https://brandsweets.com/colors/brands/monzo-com), Sketch (https://brandsweets.com/colors/brands/sketch-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Glossier (https://brandsweets.com/colors/brands/glossier-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #fe6783 in 5 real palettes, including Target : Expect More. Pay Less.'s brand system and Snyk's brand system, as the lead colour. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Snyk (https://brandsweets.com/colors/brands/snyk-io), Redfin (https://brandsweets.com/colors/brands/redfin-com), Wise (https://brandsweets.com/colors/brands/wise-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #fe6783: 8 real palettes, including Target : Expect More. Pay Less.'s brand system and Postman's brand system, as the accent. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Postman (https://brandsweets.com/colors/brands/postman-com), Soundcloud (https://brandsweets.com/colors/brands/soundcloud-com), Strava (https://brandsweets.com/colors/brands/strava-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #fe6783: 7 real palettes, including Figma's brand system and Google's brand system, as the accent. Seen in: Figma (https://brandsweets.com/colors/brands/figma), Google (https://brandsweets.com/colors/brands/google-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/dodgerblue
- **Gold** #ffd700 [pool] — Gold shows up next to #fe6783 in 4 real palettes, including Streetwear and Night Market, as the accent. Seen in: Streetwear (https://brandsweets.com/palettes/bold#streetwear), Night Market (https://brandsweets.com/palettes/vivid#night-market), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com). — https://brandsweets.com/colors/gold

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.81:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e9012c (4.66:1); AA: background → #333333 (4.5:1); AAA: text → #b20121 (7.19:1); AAA: background → #0a0a0a (7.05:1)
- On black (#000000): 7.48:1 — AA pass, AA-large pass, AAA pass

## Curated palettes containing it

- **Cobalt Pop** (bold, cool, vivid, modern) — #1e40af, #111827, #fb7185, #ffffff — One deep cobalt and one hot pink on white — a two-accent system for launches and campaign pages that need punch. — tool: https://brandsweets.com/palettes/new/1e40af-111827-fb7185-ffffff — collection: https://brandsweets.com/palettes/bold

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/fe6783-c49c9f-62cb85-2d231f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#fe6783" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.