# #fe4385

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#fe4385`
- RGB: rgb(254, 67, 133)
- HSL: hsl(339, 99%, 63%)
- OKLCH: oklch(0.674 0.225 4.5)
- Relative luminance: 0.2678
- Nearest named color: Diva Pink (#fa427e, Δ 1.212) — https://brandsweets.com/colors/diva-pink
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/fe4385

## Tints & shades

- Tints (toward white): #fe5892, #fe679c, #fe7ba9, #fe8ab3, #ff9fc0, #ffaeca, #ffc2d7, #ffd1e1, #ffe6ee, #fff5f8
- Shades (toward black): #fe2571, #fe065d, #e40151, #c60146, #ad013d, #8e0132, #700127, #51001d, #330012, #140007

## Harmonies

- Complementary: #43febd
- Analogous: #fe43e2, #fe5f43
- Triadic: #85fe43, #4385fe
- Split-complementary: #43fe5f, #43e2fe
- Tetradic: #e2fe43, #43febd, #5f43fe

## Colors that go with #fe4385

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #fe4385: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Audi (https://brandsweets.com/colors/brands/audi-com), Lido (https://brandsweets.com/palettes/vivid#lido), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/charcoal
- **Light Sea Green** #20b2aa [harmony, pool: complementary] — Light Sea Green sits directly opposite #fe4385 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/lightseagreen
- **Blue** #0000ff [pool] — 4 real palettes, including Monzo's brand system and Doordash's brand system put Blue beside #fe4385, as the accent. Seen in: Monzo (https://brandsweets.com/colors/brands/monzo-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Gap (https://brandsweets.com/colors/brands/gap-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #fe4385 in 6 real palettes, including Snyk's brand system and Wise's brand system, as the lead colour. Seen in: Snyk (https://brandsweets.com/colors/brands/snyk-io), Wise (https://brandsweets.com/colors/brands/wise-com), Redfin (https://brandsweets.com/colors/brands/redfin-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #fe4385: 6 real palettes, including Maybelline's brand system and ElevenLabs's brand system, as the accent. Seen in: Maybelline (https://brandsweets.com/colors/brands/maybelline-com), ElevenLabs (https://brandsweets.com/colors/brands/elevenlabs-io), Costco (https://brandsweets.com/colors/brands/costco-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/denim
- **Gold** #ffd700 [pool] — Gold shows up next to #fe4385 in 6 real palettes, including Night Market and Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom's brand system, as the accent. Seen in: Night Market (https://brandsweets.com/palettes/vivid#night-market), Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Streetwear (https://brandsweets.com/palettes/bold#streetwear). — https://brandsweets.com/colors/gold
- **Medium Sea Green** #3cb371 [harmony, pool: split] — Medium Sea Green is a split-complement of #fe4385: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal), DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com), Heineken (https://brandsweets.com/colors/brands/heineken-com). — https://brandsweets.com/colors/mediumseagreen
- **Red** #ff0000 [pool] — Red is paired with #fe4385 in 4 real palettes, including Databricks's brand system and Walgreens's brand system, as the supporting colour. Seen in: Databricks (https://brandsweets.com/colors/brands/databricks-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com). — https://brandsweets.com/colors/red

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.3:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e90152 (4.57:1); AA: background → #262626 (4.58:1); AAA: text → #b2013f (7.07:1)
- On black (#000000): 6.36:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #fe5892 (7.03:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/fe4385-c49ca5-62cb74-2d211f-f1e9f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#fe4385" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.