# #fe411b

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#fe411b`
- RGB: rgb(254, 65, 27)
- HSL: hsl(10, 99%, 55%)
- OKLCH: oklch(0.656 0.229 32.8)
- Relative luminance: 0.2493
- Nearest named color: orangered (#ff4500, Δ 1.131) — https://brandsweets.com/colors/orangered
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/fe411b

## Tints & shades

- Tints (toward white): #fe512f, #fe6748, #fe785d, #fe8871, #fe9e8a, #ffaf9f, #ffc0b3, #ffd0c7, #ffe6e1, #fff7f5
- Shades (toward black): #fe2b01, #e42701, #cb2301, #b21e01, #981a01, #7a1501, #601000, #470c00, #2e0800, #140300

## Harmonies

- Complementary: #1bd8fe
- Analogous: #fe1b66, #feb21b
- Triadic: #1bfe41, #411bfe
- Split-complementary: #1bfeb2, #1b66fe
- Tetradic: #66fe1b, #1bd8fe, #b21bfe

## Colors that go with #fe411b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #fe411b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Tumblr (https://brandsweets.com/colors/brands/tumblr-com), HubSpot (https://brandsweets.com/colors/brands/hubspot-com), Audi (https://brandsweets.com/colors/brands/audi-com), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #fe411b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Alpine (https://brandsweets.com/palettes/cool#alpine). — https://brandsweets.com/colors/cadetblue
- **Amber** #ffbf00 [pool] — Amber is paired with #fe411b in 7 real palettes, including Heatwave and Google's brand system, as the supporting colour. Seen in: Heatwave (https://brandsweets.com/palettes/warm#heatwave), Google (https://brandsweets.com/colors/brands/google-com), Ember (https://brandsweets.com/palettes/bold#ember), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Glossier's brand system and Doordash's brand system put Blue beside #fe411b, as the accent. Seen in: Glossier (https://brandsweets.com/colors/brands/glossier-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Monzo (https://brandsweets.com/colors/brands/monzo-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #fe411b: 5 real palettes, including NASA's brand system and Tide's brand system, as the lead colour. Seen in: NASA (https://brandsweets.com/colors/brands/nasa-gov), Tide (https://brandsweets.com/colors/brands/tide-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Cobalt Pop (https://brandsweets.com/palettes/bold#cobalt-pop). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #fe411b: 14 real palettes, including Strava's brand system and Soundcloud's brand system, as the accent. Seen in: Strava (https://brandsweets.com/colors/brands/strava-com), Soundcloud (https://brandsweets.com/colors/brands/soundcloud-com), PlanetScale (https://brandsweets.com/colors/brands/planetscale-com), L'Oréal (https://brandsweets.com/colors/brands/loreal-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #fe411b: 7 real palettes, including Databricks's brand system and Heatwave, as the accent. Seen in: Databricks (https://brandsweets.com/colors/brands/databricks-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Figma (https://brandsweets.com/colors/brands/figma), Readymag (https://brandsweets.com/colors/brands/readymag-com). — https://brandsweets.com/colors/dodgerblue
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #fe411b: 7 real palettes, including 3M's brand system and Ember, as the supporting colour. Seen in: 3M (https://brandsweets.com/colors/brands/3m-com), Ember (https://brandsweets.com/palettes/bold#ember), Vodafone (https://brandsweets.com/colors/brands/vodafone-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com). — https://brandsweets.com/colors/firebrick

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.51:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e42701 (4.58:1); AA: background → #212121 (4.59:1); AAA: text → #ad1d01 (7.11:1)
- On black (#000000): 5.99:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #fe6243 (7.04:1)

## Brands using this color

- **Brex** — secondary #ff3d00 (Δ 0.773) — https://brandsweets.com/colors/brands/brex-com
- **NASA** — secondary #fc3d21 (Δ 0.839) — https://brandsweets.com/colors/brands/nasa-gov
- **Reddit** — secondary #fc4301 (Δ 0.984) — https://brandsweets.com/colors/brands/reddit-com
- **Reddit** — primary #ff4500 (Δ 1.131) — https://brandsweets.com/colors/brands/reddit-com
- **Glossier** — secondary #f94200 (Δ 1.32) — https://brandsweets.com/colors/brands/glossier-com
- **Neon** — accent #ff3621 (Δ 1.406) — https://brandsweets.com/colors/brands/neon-tech
- **Tumblr** — accent #ff4930 (Δ 1.424) — https://brandsweets.com/colors/brands/tumblr-com
- **HubSpot** — secondary #ff4800 (Δ 1.465) — https://brandsweets.com/colors/brands/hubspot-com
- **Databricks** — primary #fc341c (Δ 1.703) — https://brandsweets.com/colors/brands/databricks-com
- **Doordash** — primary #ff3008 (Δ 1.753) — https://brandsweets.com/colors/brands/doordash-com
- **Tide** — accent #fb4c06 (Δ 1.847) — https://brandsweets.com/colors/brands/tide-com
- **Together AI** — primary #fc4c02 (Δ 1.89) — https://brandsweets.com/colors/brands/together-ai

## Curated palettes containing it

- **Streetwear** (bold, vivid, dark) — #ff3b30, #ffffff, #ffe600, #0a0a0a — Black, white, red, yellow — drop-culture signal colors, unmissable at thumbnail size. — tool: https://brandsweets.com/palettes/new/ff3b30-ffffff-ffe600-0a0a0a — collection: https://brandsweets.com/palettes/bold
- **Electric Lime** (neon, vivid, bold, light) — #c6ff00, #111111, #ff3d00, #ffffff — One neon on white with black type — lime-and-black is the neon that works in daylight; the orange is a second gear. — tool: https://brandsweets.com/palettes/new/c6ff00-111111-ff3d00-ffffff — collection: https://brandsweets.com/palettes/neon

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/fe411b-c4a79c-62cbaa-2d281f-f1e9ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#fe411b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.