# #fe400b

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#fe400b`
- RGB: rgb(254, 64, 11)
- HSL: hsl(13, 99%, 52%)
- OKLCH: oklch(0.654 0.231 34)
- Relative luminance: 0.2476
- Nearest named color: orangered (#ff4500, Δ 0.836) — https://brandsweets.com/colors/orangered
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/fe400b

## Tints & shades

- Tints (toward white): #fe5425, #fe6439, #fe7852, #fe8867, #fe9b80, #feaf9a, #ffbfae, #ffd3c7, #ffe3db, #fff7f5
- Shades (toward black): #ef3501, #d52f01, #c12b01, #a72501, #8e1f01, #751a01, #5b1400, #471000, #2e0a00, #140400

## Harmonies

- Complementary: #0bc9fe
- Analogous: #fe0b50, #feb90b
- Triadic: #0bfe40, #400bfe
- Split-complementary: #0bfeb9, #0b50fe
- Tetradic: #50fe0b, #0bc9fe, #b90bfe

## Colors that go with #fe400b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #fe400b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: HubSpot (https://brandsweets.com/colors/brands/hubspot-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com), Audi (https://brandsweets.com/colors/brands/audi-com), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #fe400b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Alpine (https://brandsweets.com/palettes/cool#alpine). — https://brandsweets.com/colors/cadetblue
- **Amber** #ffbf00 [pool] — Amber is paired with #fe400b in 7 real palettes, including Heatwave and Google's brand system, as the supporting colour. Seen in: Heatwave (https://brandsweets.com/palettes/warm#heatwave), Google (https://brandsweets.com/colors/brands/google-com), Ember (https://brandsweets.com/palettes/bold#ember), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Glossier's brand system and Doordash's brand system put Blue beside #fe400b, as the accent. Seen in: Glossier (https://brandsweets.com/colors/brands/glossier-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Monzo (https://brandsweets.com/colors/brands/monzo-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #fe400b: 5 real palettes, including NASA's brand system and Tide's brand system, as the lead colour. Seen in: NASA (https://brandsweets.com/colors/brands/nasa-gov), Tide (https://brandsweets.com/colors/brands/tide-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Cobalt Pop (https://brandsweets.com/palettes/bold#cobalt-pop). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #fe400b in 8 real palettes, including Pizza Hut's brand system and Wise's brand system, as the supporting colour. Seen in: Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Wise (https://brandsweets.com/colors/brands/wise-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Snyk (https://brandsweets.com/colors/brands/snyk-io). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #fe400b: 14 real palettes, including Strava's brand system and Soundcloud's brand system, as the accent. Seen in: Strava (https://brandsweets.com/colors/brands/strava-com), Soundcloud (https://brandsweets.com/colors/brands/soundcloud-com), PlanetScale (https://brandsweets.com/colors/brands/planetscale-com), L'Oréal (https://brandsweets.com/colors/brands/loreal-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #fe400b: 7 real palettes, including Databricks's brand system and Heatwave, as the accent. Seen in: Databricks (https://brandsweets.com/colors/brands/databricks-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Readymag (https://brandsweets.com/colors/brands/readymag-com), Figma (https://brandsweets.com/colors/brands/figma). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.53:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #df3101 (4.59:1); AA: background → #212121 (4.56:1); AAA: text → #a72501 (7.22:1)
- On black (#000000): 5.95:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #fe6439 (7.1:1)

## Brands using this color

- **Brex** — secondary #ff3d00 (Δ 0.359) — https://brandsweets.com/colors/brands/brex-com
- **Reddit** — secondary #fc4301 (Δ 0.588) — https://brandsweets.com/colors/brands/reddit-com
- **Reddit** — primary #ff4500 (Δ 0.836) — https://brandsweets.com/colors/brands/reddit-com
- **Glossier** — secondary #f94200 (Δ 1.009) — https://brandsweets.com/colors/brands/glossier-com
- **NASA** — secondary #fc3d21 (Δ 1.146) — https://brandsweets.com/colors/brands/nasa-gov
- **HubSpot** — secondary #ff4800 (Δ 1.234) — https://brandsweets.com/colors/brands/hubspot-com
- **Tide** — accent #fb4c06 (Δ 1.654) — https://brandsweets.com/colors/brands/tide-com
- **Neon** — accent #ff3621 (Δ 1.665) — https://brandsweets.com/colors/brands/neon-tech
- **Together AI** — primary #fc4c02 (Δ 1.684) — https://brandsweets.com/colors/brands/together-ai
- **Doordash** — primary #ff3008 (Δ 1.72) — https://brandsweets.com/colors/brands/doordash-com
- **Databricks** — primary #fc341c (Δ 1.837) — https://brandsweets.com/colors/brands/databricks-com
- **Tumblr** — accent #ff4930 (Δ 1.87) — https://brandsweets.com/colors/brands/tumblr-com
- **Rotten Tomatoes** — accent #fa320a (Δ 1.98) — https://brandsweets.com/colors/brands/rottentomatoes-com

## Curated palettes containing it

- **Electric Lime** (neon, vivid, bold, light) — #c6ff00, #111111, #ff3d00, #ffffff — One neon on white with black type — lime-and-black is the neon that works in daylight; the orange is a second gear. — tool: https://brandsweets.com/palettes/new/c6ff00-111111-ff3d00-ffffff — collection: https://brandsweets.com/palettes/neon
- **Heatwave** (summer, warm, bold, vivid) — #ff4d00, #ffb800, #0091ff, #fff9f0, #231205 — Blaze orange and hot yellow with one cold blue — the high-noon palette; use the blue where the eye needs to rest. — tool: https://brandsweets.com/palettes/new/ff4d00-ffb800-0091ff-fff9f0-231205 — collection: https://brandsweets.com/palettes/summer

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/fe400b-c4a99c-62cbaf-2d281f-f1e9eb?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#fe400b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.