# #fe2f74

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#fe2f74`
- RGB: rgb(254, 47, 116)
- HSL: hsl(340, 99%, 59%)
- OKLCH: oklch(0.655 0.238 8.3)
- Relative luminance: 0.2436
- Nearest named color: Diva Pink (#fa427e, Δ 2.101) — https://brandsweets.com/colors/diva-pink
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/fe2f74

## Tints & shades

- Tints (toward white): #fe4382, #fe588f, #fe6c9d, #fe80aa, #fe94b8, #ffa4c2, #ffb8d0, #ffccdd, #ffe1eb, #fff5f8
- Shades (toward black): #fe1663, #f40152, #da0149, #bc013f, #a20137, #84012c, #6b0124, #4c001a, #330011, #140007

## Harmonies

- Complementary: #2ffeb9
- Analogous: #fe2fdb, #fe512f
- Triadic: #74fe2f, #2f74fe
- Split-complementary: #2ffe51, #2fdbfe
- Tetradic: #dbfe2f, #2ffeb9, #512ffe

## Colors that go with #fe2f74

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #fe2f74: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Audi (https://brandsweets.com/colors/brands/audi-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Tumblr (https://brandsweets.com/colors/brands/tumblr-com), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/charcoal
- **Dodger Blue** #1e90ff [harmony, pool: triadic] — Dodger Blue completes a triad with #fe2f74 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: JetBrains (https://brandsweets.com/colors/brands/jetbrains-com), Google (https://brandsweets.com/colors/brands/google-com), Databricks (https://brandsweets.com/colors/brands/databricks-com), Figma (https://brandsweets.com/colors/brands/figma). — https://brandsweets.com/colors/dodgerblue
- **Light Sea Green** #20b2aa [harmony, pool: complementary] — Light Sea Green sits directly opposite #fe2f74 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/lightseagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #fe2f74 in 4 real palettes, including Google's brand system and Wired's brand system, as the accent. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Wired (https://brandsweets.com/colors/brands/wired-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 7 real palettes, including Monzo's brand system and native Cybersecurity's brand system put Blue beside #fe2f74, as the accent. Seen in: Monzo (https://brandsweets.com/colors/brands/monzo-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Gap (https://brandsweets.com/colors/brands/gap-com), Doordash (https://brandsweets.com/colors/brands/doordash-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #fe2f74: 4 real palettes, including NASA's brand system and Walgreens's brand system, as the lead colour. Seen in: NASA (https://brandsweets.com/colors/brands/nasa-gov), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Cobalt Pop (https://brandsweets.com/palettes/bold#cobalt-pop), Tide (https://brandsweets.com/colors/brands/tide-com). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #fe2f74: 9 real palettes, including Maybelline's brand system and ElevenLabs's brand system, as the accent. Seen in: Maybelline (https://brandsweets.com/colors/brands/maybelline-com), ElevenLabs (https://brandsweets.com/colors/brands/elevenlabs-io), Costco (https://brandsweets.com/colors/brands/costco-com), L'Oréal (https://brandsweets.com/colors/brands/loreal-com). — https://brandsweets.com/colors/denim
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #fe2f74: 4 real palettes, including 3M's brand system and Wendy's's brand system, as the supporting colour. Seen in: 3M (https://brandsweets.com/colors/brands/3m-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Vodafone (https://brandsweets.com/colors/brands/vodafone-com). — https://brandsweets.com/colors/firebrick

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.58:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e9014f (4.58:1); AA: background → #212121 (4.5:1); AAA: text → #b2013c (7.09:1)
- On black (#000000): 5.87:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #fe588f (7.01:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/fe2f74-c49ca5-62cb75-2d211f-f1e9f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#fe2f74" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.