# #fe161d

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#fe161d`
- RGB: rgb(254, 22, 29)
- HSL: hsl(358, 99%, 54%)
- OKLCH: oklch(0.632 0.251 27.8)
- Relative luminance: 0.2173
- Nearest named color: red (#ff0000, Δ 0.972) — https://brandsweets.com/colors/red
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/fe161d

## Tints & shades

- Tints (toward white): #fe2a31, #fe4349, #fe585d, #fe7176, #fe8589, #fe9a9d, #ffb3b5, #ffc7c9, #ffe1e2, #fff5f5
- Shades (toward black): #f90109, #df0109, #c60108, #ad0107, #930106, #7a0105, #600004, #470003, #2e0002, #140001

## Harmonies

- Complementary: #16fef6
- Analogous: #fe1691, #fe8216
- Triadic: #1dfe16, #161dfe
- Split-complementary: #16fe82, #1691fe
- Tetradic: #91fe16, #16fef6, #8216fe

## Colors that go with #fe161d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #fe161d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Logitech (https://brandsweets.com/colors/brands/logitech-com), Audi (https://brandsweets.com/colors/brands/audi-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com), HubSpot (https://brandsweets.com/colors/brands/hubspot-com). — https://brandsweets.com/colors/charcoal
- **Dodger Blue** #1e90ff [harmony, pool: triadic] — Dodger Blue completes a triad with #fe161d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Databricks (https://brandsweets.com/colors/brands/databricks-com), Google (https://brandsweets.com/colors/brands/google-com), Figma (https://brandsweets.com/colors/brands/figma), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/dodgerblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #fe161d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Substack (https://brandsweets.com/colors/brands/substack-com). — https://brandsweets.com/colors/steelblue
- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #fe161d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Alpine (https://brandsweets.com/palettes/cool#alpine). — https://brandsweets.com/colors/cadetblue
- **Amber** #ffbf00 [pool] — Amber is paired with #fe161d in 6 real palettes, including Wired's brand system and Google's brand system, as the accent. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), Google (https://brandsweets.com/colors/brands/google-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 7 real palettes, including Gap's brand system and native Cybersecurity's brand system put Blue beside #fe161d, as the accent. Seen in: Gap (https://brandsweets.com/colors/brands/gap-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Glossier (https://brandsweets.com/colors/brands/glossier-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #fe161d: 4 real palettes, including NASA's brand system and Walgreens's brand system, as the lead colour. Seen in: NASA (https://brandsweets.com/colors/brands/nasa-gov), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Tide (https://brandsweets.com/colors/brands/tide-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #fe161d: 15 real palettes, including L'Oréal's brand system and YouTube's brand system, as the accent. Seen in: L'Oréal (https://brandsweets.com/colors/brands/loreal-com), YouTube (https://brandsweets.com/colors/brands/youtube-com), ElevenLabs (https://brandsweets.com/colors/brands/elevenlabs-io), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.93:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e90109 (4.69:1); AA: background → #171717 (4.56:1); AAA: text → #b20107 (7.24:1)
- On black (#000000): 5.35:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #fe6267 (7.16:1)

## Brands using this color

- **Nike** — secondary #ff0015 (Δ 0.648) — https://brandsweets.com/colors/brands/nike-com
- **3M** — primary #ff0000 (Δ 0.972) — https://brandsweets.com/colors/brands/3m-com
- **Gap** — secondary #ff0000 (Δ 0.972) — https://brandsweets.com/colors/brands/gap-com
- **Heineken** — accent #ff0000 (Δ 0.972) — https://brandsweets.com/colors/brands/heineken-com
- **L'Oréal** — secondary #ff0000 (Δ 0.972) — https://brandsweets.com/colors/brands/loreal-com
- **Logitech** — secondary #ff0000 (Δ 0.972) — https://brandsweets.com/colors/brands/logitech-com
- **Paddle** — secondary #ff0000 (Δ 0.972) — https://brandsweets.com/colors/brands/paddle-com
- **YouTube** — primary #ff0000 (Δ 0.972) — https://brandsweets.com/colors/brands/youtube-com
- **native Cybersecurity** — primary #fc0404 (Δ 1.078) — https://brandsweets.com/colors/brands/crowdstrike-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/fe161d-c49f9c-62cb95-2d251f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#fe161d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.