# #fe102c

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#fe102c`
- RGB: rgb(254, 16, 44)
- HSL: hsl(353, 99%, 53%)
- OKLCH: oklch(0.631 0.252 25.4)
- Relative luminance: 0.2162
- Nearest named color: red (#ff0000, Δ 1.848) — https://brandsweets.com/colors/red
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/fe102c

## Tints & shades

- Tints (toward white): #fe2a43, #fe3e55, #fe586b, #fe6c7d, #fe8593, #fe9aa5, #ffb3bc, #ffc7ce, #ffe1e4, #fff5f6
- Shades (toward black): #f4011d, #da011a, #c10117, #a70114, #930112, #7a010f, #60000c, #470009, #2e0006, #140002

## Harmonies

- Complementary: #10fee2
- Analogous: #fe10a3, #fe6b10
- Triadic: #2cfe10, #102cfe
- Split-complementary: #10fe6b, #10a3fe
- Tetradic: #a3fe10, #10fee2, #6b10fe

## Colors that go with #fe102c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #fe102c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Logitech (https://brandsweets.com/colors/brands/logitech-com), Audi (https://brandsweets.com/colors/brands/audi-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/charcoal
- **Dodger Blue** #1e90ff [harmony, pool: triadic] — Dodger Blue completes a triad with #fe102c — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Databricks (https://brandsweets.com/colors/brands/databricks-com), Google (https://brandsweets.com/colors/brands/google-com), Figma (https://brandsweets.com/colors/brands/figma), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/dodgerblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #fe102c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue
- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #fe102c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Alpine (https://brandsweets.com/palettes/cool#alpine). — https://brandsweets.com/colors/cadetblue
- **Amber** #ffbf00 [pool] — Amber is paired with #fe102c in 7 real palettes, including Wired's brand system and Google's brand system, as the accent. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), Google (https://brandsweets.com/colors/brands/google-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 7 real palettes, including Gap's brand system and native Cybersecurity's brand system put Blue beside #fe102c, as the accent. Seen in: Gap (https://brandsweets.com/colors/brands/gap-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Glossier (https://brandsweets.com/colors/brands/glossier-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #fe102c: 4 real palettes, including NASA's brand system and Walgreens's brand system, as the lead colour. Seen in: NASA (https://brandsweets.com/colors/brands/nasa-gov), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Tide (https://brandsweets.com/colors/brands/tide-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #fe102c: 15 real palettes, including L'Oréal's brand system and YouTube's brand system, as the accent. Seen in: L'Oréal (https://brandsweets.com/colors/brands/loreal-com), YouTube (https://brandsweets.com/colors/brands/youtube-com), ElevenLabs (https://brandsweets.com/colors/brands/elevenlabs-io), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.94:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e9011c (4.68:1); AA: background → #171717 (4.55:1); AAA: text → #b20116 (7.22:1)
- On black (#000000): 5.32:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #fe5d6f (7.01:1)

## Brands using this color

- **Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom** — accent #ff0037 (Δ 1.168) — https://brandsweets.com/colors/brands/phantom-com
- **Nike** — secondary #ff0015 (Δ 1.259) — https://brandsweets.com/colors/brands/nike-com
- **3M** — primary #ff0000 (Δ 1.848) — https://brandsweets.com/colors/brands/3m-com
- **Gap** — secondary #ff0000 (Δ 1.848) — https://brandsweets.com/colors/brands/gap-com
- **Heineken** — accent #ff0000 (Δ 1.848) — https://brandsweets.com/colors/brands/heineken-com
- **L'Oréal** — secondary #ff0000 (Δ 1.848) — https://brandsweets.com/colors/brands/loreal-com
- **Logitech** — secondary #ff0000 (Δ 1.848) — https://brandsweets.com/colors/brands/logitech-com
- **Paddle** — secondary #ff0000 (Δ 1.848) — https://brandsweets.com/colors/brands/paddle-com
- **YouTube** — primary #ff0000 (Δ 1.848) — https://brandsweets.com/colors/brands/youtube-com
- **native Cybersecurity** — primary #fc0404 (Δ 1.865) — https://brandsweets.com/colors/brands/crowdstrike-com
- **ElevenLabs** — primary #f41a2f (Δ 1.89) — https://brandsweets.com/colors/brands/elevenlabs-io
- **ElevenLabs** — secondary #f41a2f (Δ 1.89) — https://brandsweets.com/colors/brands/elevenlabs-io

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/fe102c-c49c9c-62cb8c-2d241f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#fe102c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.