# #fe1014

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#fe1014`
- RGB: rgb(254, 16, 20)
- HSL: hsl(359, 99%, 53%)
- OKLCH: oklch(0.63 0.253 28.5)
- Relative luminance: 0.2149
- Nearest named color: red (#ff0000, Δ 0.578) — https://brandsweets.com/colors/red
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/fe1014

## Tints & shades

- Tints (toward white): #fe2a2d, #fe3e41, #fe585a, #fe6c6e, #fe8587, #fe9a9b, #ffb3b4, #ffc7c8, #ffe1e1, #fff5f5
- Shades (toward black): #f40105, #da0105, #c10104, #a70104, #930103, #7a0103, #600002, #470002, #2e0001, #140000

## Harmonies

- Complementary: #10fefa
- Analogous: #fe108b, #fe8310
- Triadic: #14fe10, #1014fe
- Split-complementary: #10fe83, #108bfe
- Tetradic: #8bfe10, #10fefa, #8310fe

## Colors that go with #fe1014

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #fe1014: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Logitech (https://brandsweets.com/colors/brands/logitech-com), Audi (https://brandsweets.com/colors/brands/audi-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com), HubSpot (https://brandsweets.com/colors/brands/hubspot-com). — https://brandsweets.com/colors/charcoal
- **Dodger Blue** #1e90ff [harmony, pool: triadic] — Dodger Blue completes a triad with #fe1014 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Databricks (https://brandsweets.com/colors/brands/databricks-com), Google (https://brandsweets.com/colors/brands/google-com), Figma (https://brandsweets.com/colors/brands/figma), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/dodgerblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #fe1014: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Substack (https://brandsweets.com/colors/brands/substack-com). — https://brandsweets.com/colors/steelblue
- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #fe1014 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Alpine (https://brandsweets.com/palettes/cool#alpine). — https://brandsweets.com/colors/cadetblue
- **Amber** #ffbf00 [pool] — Amber is paired with #fe1014 in 7 real palettes, including Wired's brand system and Google's brand system, as the accent. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), Google (https://brandsweets.com/colors/brands/google-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 7 real palettes, including Gap's brand system and native Cybersecurity's brand system put Blue beside #fe1014, as the accent. Seen in: Gap (https://brandsweets.com/colors/brands/gap-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Glossier (https://brandsweets.com/colors/brands/glossier-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #fe1014: 4 real palettes, including NASA's brand system and Walgreens's brand system, as the lead colour. Seen in: NASA (https://brandsweets.com/colors/brands/nasa-gov), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Tide (https://brandsweets.com/colors/brands/tide-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #fe1014: 15 real palettes, including L'Oréal's brand system and YouTube's brand system, as the accent. Seen in: L'Oréal (https://brandsweets.com/colors/brands/loreal-com), YouTube (https://brandsweets.com/colors/brands/youtube-com), ElevenLabs (https://brandsweets.com/colors/brands/elevenlabs-io), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.96:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e90105 (4.7:1); AA: background → #171717 (4.52:1); AAA: text → #b20104 (7.24:1)
- On black (#000000): 5.3:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #fe6264 (7.15:1)

## Brands using this color

- **Nike** — secondary #ff0015 (Δ 0.46) — https://brandsweets.com/colors/brands/nike-com
- **3M** — primary #ff0000 (Δ 0.578) — https://brandsweets.com/colors/brands/3m-com
- **Gap** — secondary #ff0000 (Δ 0.578) — https://brandsweets.com/colors/brands/gap-com
- **Heineken** — accent #ff0000 (Δ 0.578) — https://brandsweets.com/colors/brands/heineken-com
- **L'Oréal** — secondary #ff0000 (Δ 0.578) — https://brandsweets.com/colors/brands/loreal-com
- **Logitech** — secondary #ff0000 (Δ 0.578) — https://brandsweets.com/colors/brands/logitech-com
- **Paddle** — secondary #ff0000 (Δ 0.578) — https://brandsweets.com/colors/brands/paddle-com
- **YouTube** — primary #ff0000 (Δ 0.578) — https://brandsweets.com/colors/brands/youtube-com
- **native Cybersecurity** — primary #fc0404 (Δ 0.719) — https://brandsweets.com/colors/brands/crowdstrike-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/fe1014-c4a09c-62cb96-2d251f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#fe1014" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.