# #fe010a

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#fe010a`
- RGB: rgb(254, 1, 10)
- HSL: hsl(358, 99%, 50%)
- OKLCH: oklch(0.627 0.256 28.7)
- Relative luminance: 0.2111
- Nearest named color: red (#ff0000, Δ 0.305) — https://brandsweets.com/colors/red
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/fe010a

## Tints & shades

- Tints (toward white): #fe1b22, #fe343b, #fe484e, #fe6267, #fe7b7f, #fe9498, #ffaeb1, #ffc2c4, #ffdbdd, #fff5f5
- Shades (toward black): #e40109, #d00108, #b70107, #a20106, #890105, #700104, #5b0003, #420003, #2e0002, #140001

## Harmonies

- Complementary: #01fef5
- Analogous: #fe0188, #fe7701
- Triadic: #0afe01, #010afe
- Split-complementary: #01fe77, #0188fe
- Tetradic: #88fe01, #01fef5, #7701fe

## Colors that go with #fe010a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #fe010a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Logitech (https://brandsweets.com/colors/brands/logitech-com), Audi (https://brandsweets.com/colors/brands/audi-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com), HubSpot (https://brandsweets.com/colors/brands/hubspot-com). — https://brandsweets.com/colors/charcoal
- **Dodger Blue** #1e90ff [harmony, pool: triadic] — Dodger Blue completes a triad with #fe010a — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Databricks (https://brandsweets.com/colors/brands/databricks-com), Google (https://brandsweets.com/colors/brands/google-com), Figma (https://brandsweets.com/colors/brands/figma), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/dodgerblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #fe010a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue
- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #fe010a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Alpine (https://brandsweets.com/palettes/cool#alpine). — https://brandsweets.com/colors/cadetblue
- **Amber** #ffbf00 [pool] — Amber is paired with #fe010a in 7 real palettes, including Wired's brand system and Google's brand system, as the accent. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), Google (https://brandsweets.com/colors/brands/google-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 7 real palettes, including Gap's brand system and native Cybersecurity's brand system put Blue beside #fe010a, as the accent. Seen in: Gap (https://brandsweets.com/colors/brands/gap-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Glossier (https://brandsweets.com/colors/brands/glossier-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #fe010a: 4 real palettes, including NASA's brand system and Walgreens's brand system, as the lead colour. Seen in: NASA (https://brandsweets.com/colors/brands/nasa-gov), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Tide (https://brandsweets.com/colors/brands/tide-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #fe010a: 15 real palettes, including L'Oréal's brand system and YouTube's brand system, as the accent. Seen in: L'Oréal (https://brandsweets.com/colors/brands/loreal-com), YouTube (https://brandsweets.com/colors/brands/youtube-com), ElevenLabs (https://brandsweets.com/colors/brands/elevenlabs-io), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.02:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e90109 (4.69:1); AA: background → #141414 (4.58:1); AAA: text → #b20107 (7.24:1)
- On black (#000000): 5.22:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #fe6267 (7.16:1)

## Brands using this color

- **3M** — primary #ff0000 (Δ 0.305) — https://brandsweets.com/colors/brands/3m-com
- **Gap** — secondary #ff0000 (Δ 0.305) — https://brandsweets.com/colors/brands/gap-com
- **Heineken** — accent #ff0000 (Δ 0.305) — https://brandsweets.com/colors/brands/heineken-com
- **L'Oréal** — secondary #ff0000 (Δ 0.305) — https://brandsweets.com/colors/brands/loreal-com
- **Logitech** — secondary #ff0000 (Δ 0.305) — https://brandsweets.com/colors/brands/logitech-com
- **Paddle** — secondary #ff0000 (Δ 0.305) — https://brandsweets.com/colors/brands/paddle-com
- **YouTube** — primary #ff0000 (Δ 0.305) — https://brandsweets.com/colors/brands/youtube-com
- **Nike** — secondary #ff0015 (Δ 0.424) — https://brandsweets.com/colors/brands/nike-com
- **native Cybersecurity** — primary #fc0404 (Δ 0.426) — https://brandsweets.com/colors/brands/crowdstrike-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/fe010a-c49f9c-62cb95-2d251f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#fe010a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.