# #fdd481

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#fdd481`
- RGB: rgb(253, 212, 129)
- HSL: hsl(40, 97%, 75%)
- OKLCH: oklch(0.888 0.112 83.9)
- Relative luminance: 0.6955
- Nearest named color: Ancient Treasure (#e7d082, Δ 3.476) — https://brandsweets.com/colors/ancient-treasure
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/fdd481

## Tints & shades

- Tints (toward white): #fdd78b, #fddc9b, #fee0a5, #fee3af, #fee9be, #feecc8, #feefd2, #fef3dc, #fff8eb, #fffcf5
- Shades (toward black): #fdc85e, #fcbc3b, #fbb018, #ec9f04, #c98703, #a16c02, #7e5402, #5a3d01, #372501, #140d00

## Harmonies

- Complementary: #81abfd
- Analogous: #fd9681, #e8fd81
- Triadic: #81fdd4, #d481fd
- Split-complementary: #81e8fd, #9681fd
- Tetradic: #81fd96, #81abfd, #fd81e8

## Colors that go with #fdd481

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #fdd481: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Lagoon (https://brandsweets.com/palettes/vivid#lagoon), Coastal (https://brandsweets.com/palettes/cool#coastal), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/charcoal
- **Cornflower Blue** #6495ed [harmony, pool: complementary] — Cornflower Blue sits directly opposite #fdd481 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [harmony, pool: split] — Deep Sky Blue is a split-complement of #fdd481: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Prime Video (https://brandsweets.com/colors/brands/primevideo-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai). — https://brandsweets.com/colors/deepskyblue
- **Brown** #a52a2a [pool] — 4 real palettes, including Garnet and Velvet put Brown beside #fdd481, as the lead colour. Seen in: Garnet (https://brandsweets.com/palettes/warm#garnet), Velvet (https://brandsweets.com/palettes/luxury#velvet), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Typewriter (https://brandsweets.com/palettes/editorial#typewriter). — https://brandsweets.com/colors/brown
- **Crimson** #dc143c [pool] — Crimson is paired with #fdd481 in 9 real palettes, including Diner and Wells Fargo's brand system, as the lead colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Lay's (https://brandsweets.com/colors/brands/lays-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #fdd481 in 7 real palettes, including Miro's brand system and Oatmeal, as the supporting colour. Seen in: Miro (https://brandsweets.com/colors/brands/miro-com), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #fdd481: 9 real palettes, including FIFA's brand system and McDonald's's brand system, as the supporting colour. Seen in: FIFA (https://brandsweets.com/colors/brands/fifa-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Walmart (https://brandsweets.com/colors/brands/walmart-com), LEGO (https://brandsweets.com/colors/brands/lego-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #fdd481: 4 real palettes, including Star Wars's brand system and Miro's brand system, as the supporting colour. Seen in: Star Wars (https://brandsweets.com/colors/brands/starwars-com), Miro (https://brandsweets.com/colors/brands/miro-com), Google (https://brandsweets.com/colors/brands/google-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.41:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #a16c02 (4.51:1); AA: background → #5e5e5e (4.6:1); AAA: text → #795102 (7.02:1); AAA: background → #424242 (7.14:1)
- On black (#000000): 14.91:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Oatly** — secondary #fdcf85 (Δ 1.482) — https://brandsweets.com/colors/brands/oatly-com

## Curated palettes containing it

- **Nursery** (light, muted, friendly) — #f4a6a0, #a8d8ea, #ffd97d, #fef9f3, #4a3f3a — Pastel coral, sky and butter — soft enough for a newborn brand, with warm brown text instead of harsh black. — tool: https://brandsweets.com/palettes/new/f4a6a0-a8d8ea-ffd97d-fef9f3-4a3f3a — collection: https://brandsweets.com/palettes/light

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/fdd481-c4bb9c-62b8cb-2c2d1f-f1ebe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#fdd481" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.