# #fdc968

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#fdc968`
- RGB: rgb(253, 201, 104)
- HSL: hsl(39, 97%, 70%)
- OKLCH: oklch(0.863 0.129 81.2)
- Relative luminance: 0.6366
- Nearest named color: Angry Pasta (#ffcc55, Δ 2.007) — https://brandsweets.com/colors/angry-pasta
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/fdc968

## Tints & shades

- Tints (toward white): #fdce77, #fdd486, #fdd790, #fedda0, #fee2af, #fee7be, #feedcd, #fef1d7, #fff6e6, #fffbf5
- Shades (toward black): #fcbc45, #fcb127, #fba504, #dd9103, #ba7a03, #976302, #794f02, #553801, #372401, #140d00

## Harmonies

- Complementary: #689cfd
- Analogous: #fd7f68, #e6fd68
- Triadic: #68fdc9, #c968fd
- Split-complementary: #68e6fd, #7f68fd
- Tetradic: #68fd7f, #689cfd, #fd68e6

## Colors that go with #fdc968

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #fdc968: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Coastal (https://brandsweets.com/palettes/cool#coastal), Lagoon (https://brandsweets.com/palettes/vivid#lagoon). — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [harmony, pool: complementary] — Deep Sky Blue sits directly opposite #fdc968 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Prime Video (https://brandsweets.com/colors/brands/primevideo-com), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai). — https://brandsweets.com/colors/deepskyblue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #fdc968: 6 real palettes, including NBA's brand system and Blueprint, as the accent. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #fdc968 in 8 real palettes, including Diner and Wells Fargo's brand system, as the lead colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Tabloid (https://brandsweets.com/palettes/editorial#tabloid). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #fdc968 in 4 real palettes, including Farmers Market and Miro's brand system, as the supporting colour. Seen in: Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Miro (https://brandsweets.com/colors/brands/miro-com), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #fdc968: 12 real palettes, including McDonald's's brand system and Walmart's brand system, as the accent. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Walmart (https://brandsweets.com/colors/brands/walmart-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), FIFA (https://brandsweets.com/colors/brands/fifa-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #fdc968: 5 real palettes, including Google's brand system and Heatwave, as the lead colour. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Star Wars (https://brandsweets.com/colors/brands/starwars-com), Miro (https://brandsweets.com/colors/brands/miro-com). — https://brandsweets.com/colors/dodgerblue
- **Eggplant** #614051 [pool] — Eggplant shows up next to #fdc968 in 4 real palettes, including Velvet and Golden Hour, as the supporting colour. Seen in: Velvet (https://brandsweets.com/palettes/luxury#velvet), Golden Hour (https://brandsweets.com/palettes/warm#golden-hour), Blush (https://brandsweets.com/palettes/light#blush), Sepia Mono (https://brandsweets.com/palettes/warm#sepia-mono). — https://brandsweets.com/colors/eggplant

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.53:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #a16902 (4.63:1); AA: background → #595959 (4.58:1); AAA: text → #794f02 (7.16:1); AAA: background → #3d3d3d (7.1:1)
- On black (#000000): 13.73:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/fdc968-c4ba9c-62b9cb-2c2d1f-f1ebe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#fdc968" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.