# #fdb90d

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#fdb90d`
- RGB: rgb(253, 185, 13)
- HSL: hsl(43, 98%, 52%)
- OKLCH: oklch(0.827 0.169 81.5)
- Relative luminance: 0.5561
- Nearest named color: Amber (#ffbf00, Δ 1.574) — https://brandsweets.com/colors/amber
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/fdb90d

## Tints & shades

- Tints (toward white): #fdc026, #fdc63a, #fdcd53, #fdd368, #feda81, #fee29a, #fee8ae, #feefc7, #fff5dc, #fffcf5
- Shades (toward black): #edab02, #d49902, #c08a02, #a77802, #8d6601, #745401, #5b4101, #473301, #2d2100, #140f00

## Harmonies

- Complementary: #0d51fd
- Analogous: #fd410d, #c9fd0d
- Triadic: #0dfdb9, #b90dfd
- Split-complementary: #0dc9fd, #410dfd
- Tetradic: #0dfd41, #0d51fd, #fd0dc9

## Colors that go with #fdb90d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #fdb90d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Coastal (https://brandsweets.com/palettes/cool#coastal), Lido (https://brandsweets.com/palettes/vivid#lido), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [harmony, pool: complementary] — Deep Sky Blue sits directly opposite #fdb90d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai), Prime Video (https://brandsweets.com/colors/brands/primevideo-com). — https://brandsweets.com/colors/deepskyblue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #fdb90d: 6 real palettes, including Mastodon hosted on mastodon.social's brand system and Blueprint, as the supporting colour. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #fdb90d in 7 real palettes, including McDonald's's brand system and Tabloid, as the supporting colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #fdb90d in 4 real palettes, including Farmers Market and Miro's brand system, as the supporting colour. Seen in: Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Miro (https://brandsweets.com/colors/brands/miro-com), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #fdb90d: 11 real palettes, including Wikipedia's brand system and Warner Bros.'s brand system, as the supporting colour. Seen in: Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Walmart (https://brandsweets.com/colors/brands/walmart-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #fdb90d: 7 real palettes, including Heatwave and Google's brand system, as the accent. Seen in: Heatwave (https://brandsweets.com/palettes/warm#heatwave), Google (https://brandsweets.com/colors/brands/google-com), PostHog (https://brandsweets.com/colors/brands/posthog-com), Miro (https://brandsweets.com/colors/brands/miro-com). — https://brandsweets.com/colors/dodgerblue
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #fdb90d in 4 real palettes, including Meadow and Ubereats's brand system, as the lead colour. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Ubereats (https://brandsweets.com/colors/brands/ubereats-com), Playground (https://brandsweets.com/palettes/bold#playground), Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark). — https://brandsweets.com/colors/emerald-green

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.73:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #976d02 (4.66:1); AA: background → #525252 (4.51:1); AAA: text → #6f5001 (7.44:1); AAA: background → #333333 (7.29:1)
- On black (#000000): 12.12:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Mastodon hosted on mastodon.social** — accent #ffb900 (Δ 0.333) — https://brandsweets.com/colors/brands/mastodon-social
- **Google** — accent #fbbc05 (Δ 0.82) — https://brandsweets.com/colors/brands/google-com
- **Southwest Airlines** — accent #ffbf27 (Δ 1.511) — https://brandsweets.com/colors/brands/southwest-com
- **Salesforce** — accent #fcc003 (Δ 1.748) — https://brandsweets.com/colors/brands/salesforce-com
- **Ahrefs** — secondary #fac000 (Δ 1.804) — https://brandsweets.com/colors/brands/ahrefs-com

## Curated palettes containing it

- **Blueprint** (technical, cool, modern, dark) — #38bdf8, #818cf8, #fbbf24, #0f172a, #e2e8f0 — Cyan and indigo on navy is the developer-tool look; amber is the only warm note, so it always reads as 'attention'. — tool: https://brandsweets.com/palettes/new/38bdf8-818cf8-fbbf24-0f172a-e2e8f0 — collection: https://brandsweets.com/palettes/technical
- **Trailhead** (warm, bold, vivid) — #c2410c, #365314, #fbbf24, #f4efe6, #1f1a12 — Rust, pine and sun — high-visibility earth tones that read at a distance and on a trail sign. — tool: https://brandsweets.com/palettes/new/c2410c-365314-fbbf24-f4efe6-1f1a12 — collection: https://brandsweets.com/palettes/warm
- **Maple** (autumn, warm, vivid) — #c1272d, #e8730c, #f2b705, #fff8ee, #2a1a0a — The three colours a maple goes through in October, on a warm white — loud, seasonal, and readable because the type is near-black. — tool: https://brandsweets.com/palettes/new/c1272d-e8730c-f2b705-fff8ee-2a1a0a — collection: https://brandsweets.com/palettes/autumn
- **Heatwave** (summer, warm, bold, vivid) — #ff4d00, #ffb800, #0091ff, #fff9f0, #231205 — Blaze orange and hot yellow with one cold blue — the high-noon palette; use the blue where the eye needs to rest. — tool: https://brandsweets.com/palettes/new/ff4d00-ffb800-0091ff-fff9f0-231205 — collection: https://brandsweets.com/palettes/summer

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/fdb90d-c4bd9c-62b2cb-2b2d1f-f1ebe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#fdb90d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.