# #fdb017

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#fdb017`
- RGB: rgb(253, 176, 23)
- HSL: hsl(40, 98%, 54%)
- OKLCH: oklch(0.811 0.166 76.3)
- Relative luminance: 0.52
- Nearest named color: Baklava (#efb435, Δ 2.3) — https://brandsweets.com/colors/baklava
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/fdb017

## Tints & shades

- Tints (toward white): #fdb72b, #fdbf44, #fdc658, #fecf72, #fed686, #fedd9a, #fee5b3, #feecc7, #fff5e1, #fffcf5
- Shades (toward black): #f7a602, #de9502, #c58402, #ac7302, #926201, #795101, #604001, #472f01, #2d1e00, #140e00

## Harmonies

- Complementary: #1763fd
- Analogous: #fd3d17, #d6fd17
- Triadic: #17fdb0, #b017fd
- Split-complementary: #17d6fd, #3d17fd
- Tetradic: #17fd3d, #1763fd, #fd17d6

## Colors that go with #fdb017

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #fdb017: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Campus (https://brandsweets.com/palettes/friendly#campus), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Amazon (https://brandsweets.com/colors/brands/amazon-com). — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [harmony, pool: complementary] — Deep Sky Blue sits directly opposite #fdb017 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Mistral AI (https://brandsweets.com/colors/brands/mistral-ai), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Learning App (https://brandsweets.com/palettes/playful#learning-app). — https://brandsweets.com/colors/deepskyblue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #fdb017: 4 real palettes, including Open House and Coastal, as the supporting colour. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Coastal (https://brandsweets.com/palettes/cool#coastal), Diner (https://brandsweets.com/palettes/vivid#diner), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Coffee Bar and Forest Floor put Champagne beside #fdb017, as that palette's text colour. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #fdb017: 6 real palettes, including Mastodon hosted on mastodon.social's brand system and Gopro's brand system, as the supporting colour. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Gopro (https://brandsweets.com/colors/brands/gopro-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #fdb017 in 8 real palettes, including Tequila Sunrise and McDonald's's brand system, as the lead colour. Seen in: Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #fdb017 in 4 real palettes, including Farmers Market and Undergrowth, as the supporting colour. Seen in: Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Miro (https://brandsweets.com/colors/brands/miro-com). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #fdb017: 11 real palettes, including Gopro's brand system and Wikipedia's brand system, as the lead colour. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.84:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #9d6902 (4.71:1); AA: background → #4d4d4d (4.59:1); AAA: text → #795101 (7.02:1); AAA: background → #303030 (7.16:1)
- On black (#000000): 11.4:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Mistral AI** — secondary #ffaf01 (Δ 0.435) — https://brandsweets.com/colors/brands/mistral-ai
- **Rivian** — accent #ffac00 (Δ 0.911) — https://brandsweets.com/colors/brands/rivian-com
- **Olympics** — secondary #fcb131 (Δ 0.931) — https://brandsweets.com/colors/brands/olympics-com
- **Rivian** — secondary #ffaa00 (Δ 1.347) — https://brandsweets.com/colors/brands/rivian-com
- **Rippling** — primary #ffa81d (Δ 1.974) — https://brandsweets.com/colors/brands/rippling-com
- **Rippling** — accent #ffa81d (Δ 1.974) — https://brandsweets.com/colors/brands/rippling-com

## Curated palettes containing it

- **Farmers Market** (warm, friendly, vivid) — #d9480f, #5c7c2f, #f2b134, #fffbf0, #2b1d0e — Tomato, leaf and honey — the three colors of a produce stand, warm enough to make anything look fresh. — tool: https://brandsweets.com/palettes/new/d9480f-5c7c2f-f2b134-fffbf0-2b1d0e — collection: https://brandsweets.com/palettes/warm

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/fdb017-c4bb9c-62b8cb-2c2d1f-f1ebe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#fdb017" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.