# #fda708

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#fda708`
- RGB: rgb(253, 167, 8)
- HSL: hsl(39, 98%, 51%)
- OKLCH: oklch(0.794 0.169 72.2)
- Relative luminance: 0.4854
- Nearest named color: orange (#ffa500, Δ 0.515) — https://brandsweets.com/colors/orange
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/fda708

## Tints & shades

- Tints (toward white): #fdb021, #fdb735, #fdc04e, #fdc968, #fed281, #fed995, #fee2ae, #feebc7, #fff2dc, #fffbf5
- Shades (toward black): #e89802, #d48b02, #bb7a02, #a26a02, #8d5c01, #744c01, #5b3b01, #422b01, #2d1e00, #140d00

## Harmonies

- Complementary: #085dfd
- Analogous: #fd2c08, #d8fd08
- Triadic: #08fda7, #a708fd
- Split-complementary: #08d8fd, #2c08fd
- Tetradic: #08fd2c, #085dfd, #fd08d8

## Colors that go with #fda708

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #fda708: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [harmony, pool: complementary] — Deep Sky Blue sits directly opposite #fda708 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Mistral AI (https://brandsweets.com/colors/brands/mistral-ai), Learning App (https://brandsweets.com/palettes/playful#learning-app), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Salesforce (https://brandsweets.com/colors/brands/salesforce-com). — https://brandsweets.com/colors/deepskyblue
- **Cadet Blue** #5f9ea0 [pool] — Cadet Blue is paired with #fda708 in 4 real palettes, including Open House and Coastal, as the supporting colour — a combination designers have actually shipped, not a computed rotation. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Coastal (https://brandsweets.com/palettes/cool#coastal), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — Champagne is paired with #fda708 in 5 real palettes, including Forest Floor and Midnight Luxe, as the text colour against it — a combination designers have actually shipped, not a computed rotation. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne
- **Cornflower Blue** #6495ed [pool] — Cornflower Blue is paired with #fda708 in 6 real palettes, including Gopro's brand system and Mastodon hosted on mastodon.social's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Webflow (https://brandsweets.com/colors/brands/webflow-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #fda708 in 5 real palettes, including Tequila Sunrise and Retro Pop, as the lead colour — a combination designers have actually shipped, not a computed rotation. Seen in: Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Denim is paired with #fda708 in 6 real palettes, including Gopro's brand system and Campus, as the lead colour — a combination designers have actually shipped, not a computed rotation. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Campus (https://brandsweets.com/palettes/friendly#campus), Open House (https://brandsweets.com/palettes/clean#open-house), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Dodger Blue is paired with #fda708 in 4 real palettes, including PostHog's brand system and Heatwave, as the lead colour — a combination designers have actually shipped, not a computed rotation. Seen in: PostHog (https://brandsweets.com/colors/brands/posthog-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Playground (https://brandsweets.com/palettes/bold#playground), Liquid Death (https://brandsweets.com/colors/brands/liquiddeath-com). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.96:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #a26a02 (4.57:1); AA: background → #4a4a4a (4.52:1); AAA: text → #794f01 (7.16:1); AAA: background → #2b2b2b (7.22:1)
- On black (#000000): 10.71:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Rippling** — primary #ffa81d (Δ 0.636) — https://brandsweets.com/colors/brands/rippling-com
- **Rippling** — accent #ffa81d (Δ 0.636) — https://brandsweets.com/colors/brands/rippling-com
- **Rivian** — secondary #ffaa00 (Δ 0.845) — https://brandsweets.com/colors/brands/rivian-com
- **PostHog** — accent #f7a501 (Δ 1.163) — https://brandsweets.com/colors/brands/posthog-com
- **Rivian** — accent #ffac00 (Δ 1.297) — https://brandsweets.com/colors/brands/rivian-com
- **Gopro** — accent #f4a602 (Δ 1.561) — https://brandsweets.com/colors/brands/gopro-com
- **Mistral AI** — secondary #ffaf01 (Δ 1.993) — https://brandsweets.com/colors/brands/mistral-ai

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/fda708-c4ba9c-62b9cb-2c2d1f-f1ebe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#fda708" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.