# #fd9f68

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#fd9f68`
- RGB: rgb(253, 159, 104)
- HSL: hsl(22, 97%, 70%)
- OKLCH: oklch(0.787 0.133 50.2)
- Relative luminance: 0.4668
- Nearest named color: Atomic Tangerine (#ff9966, Δ 1.354) — https://brandsweets.com/colors/atomic-tangerine
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/fd9f68

## Tints & shades

- Tints (toward white): #fda877, #fdb286, #fdb890, #fec2a0, #feccaf, #fed5be, #fedfcd, #fee5d7, #ffefe6, #fff9f5
- Shades (toward black): #fc8845, #fc7527, #fb5f04, #dd5303, #ba4603, #973902, #792d02, #552001, #371501, #140800

## Harmonies

- Complementary: #68c6fd
- Analogous: #fd687c, #fde968
- Triadic: #68fd9f, #9f68fd
- Split-complementary: #68fde9, #687cfd
- Tetradic: #7cfd68, #68c6fd, #e968fd

## Colors that go with #fd9f68

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #fd9f68: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Amazon (https://brandsweets.com/colors/brands/amazon-com), Campus (https://brandsweets.com/palettes/friendly#campus), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern). — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [harmony, pool: complementary] — Deep Sky Blue sits directly opposite #fd9f68 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Learning App (https://brandsweets.com/palettes/playful#learning-app), Elastic (https://brandsweets.com/colors/brands/elastic-co), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai), Blueprint (https://brandsweets.com/palettes/technical#blueprint). — https://brandsweets.com/colors/deepskyblue
- **Blue** #0000ff [pool] — 4 real palettes, including Sketch's brand system and League of Legends's brand system put Blue beside #fd9f68, as the accent. Seen in: Sketch (https://brandsweets.com/colors/brands/sketch-com), League of Legends (https://brandsweets.com/colors/brands/leagueoflegends-com), Binance (https://brandsweets.com/colors/brands/binance-com), Lexus (https://brandsweets.com/colors/brands/lexus-com). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #fd9f68: 5 real palettes, including Open House and Paper & Pine, as the supporting colour. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Coastal (https://brandsweets.com/palettes/cool#coastal), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Forest Floor and Bramble put Champagne beside #fd9f68, as that palette's text colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Bramble (https://brandsweets.com/palettes/muted#bramble), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #fd9f68: 4 real palettes, including Bramble and Desert Road, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Bakery (https://brandsweets.com/palettes/warm#bakery), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/copper
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #fd9f68: 5 real palettes, including Webflow's brand system and Ahrefs's brand system, as the accent. Seen in: Webflow (https://brandsweets.com/colors/brands/webflow-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #fd9f68 in 6 real palettes, including Retro Pop and Tequila Sunrise, as the lead colour. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Burger King (https://brandsweets.com/colors/brands/bk-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.03:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #c94c03 (4.65:1); AA: background → #474747 (4.57:1); AAA: text → #973902 (7.24:1); AAA: background → #292929 (7.16:1)
- On black (#000000): 10.34:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Webflow** — secondary #ffa666 (Δ 1.833) — https://brandsweets.com/colors/brands/webflow-com

## Curated palettes containing it

- **Retro Pop** (playful, bold, warm) — #e63946, #457b9d, #f4a261, #fff4e0, #23201c — Fifties-diner red and steel blue with a peach — nostalgic pop that still passes contrast. — tool: https://brandsweets.com/palettes/new/e63946-457b9d-f4a261-fff4e0-23201c — collection: https://brandsweets.com/palettes/playful
- **Tide Pool** (ocean, cool, light, clean) — #1b998b, #2d3047, #ff9b71, #f4fbf9, #1e2333 — Sea-green and slate with a coral — a literal tide pool: two cool tones, one warm creature. — tool: https://brandsweets.com/palettes/new/1b998b-2d3047-ff9b71-f4fbf9-1e2333 — collection: https://brandsweets.com/palettes/ocean

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/fd9f68-c4af9c-62cbbf-2d2a1f-f1e9ea?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#fd9f68" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.