# #fd9d30

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#fd9d30`
- RGB: rgb(253, 157, 48)
- HSL: hsl(32, 98%, 59%)
- OKLCH: oklch(0.778 0.161 63.6)
- Relative luminance: 0.4521
- Nearest named color: Bittersweet (#fea051, Δ 2.283) — https://brandsweets.com/colors/bittersweet
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/fd9d30

## Tints & shades

- Tints (toward white): #fda744, #fdb058, #feba6d, #fec381, #fecd95, #fed4a4, #fedeb8, #fee7cd, #fff1e1, #fffaf5
- Shades (toward black): #fd9117, #f28202, #d97502, #bb6502, #a25702, #834701, #6a3901, #4c2901, #321b01, #140b00

## Harmonies

- Complementary: #3090fd
- Analogous: #fd3730, #f6fd30
- Triadic: #30fd9d, #9d30fd
- Split-complementary: #30f6fd, #3730fd
- Tetradic: #30fd37, #3090fd, #fd30f6

## Colors that go with #fd9d30

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #fd9d30: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Amazon (https://brandsweets.com/colors/brands/amazon-com), Campus (https://brandsweets.com/palettes/friendly#campus), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/charcoal
- **Cornflower Blue** #6495ed [harmony, pool: split] — Cornflower Blue is a split-complement of #fd9d30: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Webflow (https://brandsweets.com/colors/brands/webflow-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [harmony, pool: complementary] — Deep Sky Blue sits directly opposite #fd9d30 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Learning App (https://brandsweets.com/palettes/playful#learning-app), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai), Elastic (https://brandsweets.com/colors/brands/elastic-co), Blueprint (https://brandsweets.com/palettes/technical#blueprint). — https://brandsweets.com/colors/deepskyblue
- **Blue** #0000ff [pool] — 4 real palettes, including Binance's brand system and Sketch's brand system put Blue beside #fd9d30, as the accent. Seen in: Binance (https://brandsweets.com/colors/brands/binance-com), Sketch (https://brandsweets.com/colors/brands/sketch-com), League of Legends (https://brandsweets.com/colors/brands/leagueoflegends-com), Lexus (https://brandsweets.com/colors/brands/lexus-com). — https://brandsweets.com/colors/blue
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Forest Floor and Woodsmoke put Champagne beside #fd9d30, as that palette's text colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne
- **Crimson** #dc143c [pool] — Crimson is paired with #fd9d30 in 7 real palettes, including Tequila Sunrise and Retro Pop, as the lead colour. Seen in: Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Burger King (https://brandsweets.com/colors/brands/bk-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #fd9d30: 11 real palettes, including Amazon's brand system and Campus, as the accent. Seen in: Amazon (https://brandsweets.com/colors/brands/amazon-com), Campus (https://brandsweets.com/palettes/friendly#campus), Gopro (https://brandsweets.com/colors/brands/gopro-com), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #fd9d30: 8 real palettes, including PostHog's brand system and Playground, as the lead colour. Seen in: PostHog (https://brandsweets.com/colors/brands/posthog-com), Playground (https://brandsweets.com/palettes/bold#playground), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.09:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #b15f02 (4.66:1); AA: background → #454545 (4.58:1); AAA: text → #834701 (7.33:1); AAA: background → #262626 (7.24:1)
- On black (#000000): 10.04:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Amazon** — primary #ff9900 (Δ 1.431) — https://brandsweets.com/colors/brands/amazon-com

## Curated palettes containing it

- **Learning App** (playful, vivid, friendly) — #58cc02, #1cb0f6, #ff9600, #ffffff, #1c1c1c — Green, blue and orange at full saturation: the gamified-learning look, where every color is a reward. — tool: https://brandsweets.com/palettes/new/58cc02-1cb0f6-ff9600-ffffff-1c1c1c — collection: https://brandsweets.com/palettes/playful
- **Tequila Sunrise** (sunset, vivid, bold, warm) — #e63946, #ff9f1c, #ffd60a, #fffaf3, #2a1a0e — Red through orange to yellow — the poured-drink gradient as flat tokens; use it left-to-right, never all at once. — tool: https://brandsweets.com/palettes/new/e63946-ff9f1c-ffd60a-fffaf3-2a1a0e — collection: https://brandsweets.com/palettes/sunset

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/fd9d30-c4b69c-62c5cb-2d2d1f-f1eae9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#fd9d30" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.