# #fd96e5

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#fd96e5`
- RGB: rgb(253, 150, 229)
- HSL: hsl(314, 96%, 79%)
- OKLCH: oklch(0.805 0.156 336.1)
- Relative luminance: 0.4835
- Nearest named color: Diva Mecha (#ee99ee, Δ 2.715) — https://brandsweets.com/colors/diva-mecha
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/fd96e5

## Tints & shades

- Tints (toward white): #fda0e7, #fdaaea, #fdb4ec, #febeef, #fec8f1, #fecdf3, #fed7f5, #fee1f8, #ffebfa, #fff5fd
- Shades (toward black): #fc73dc, #fb4bd2, #fb28c9, #f505bd, #d204a2, #aa0383, #870368, #5f0249, #3c012e, #14000f

## Harmonies

- Complementary: #96fdae
- Analogous: #e196fd, #fd96b1
- Triadic: #e5fd96, #96e5fd
- Split-complementary: #b1fd96, #96fde1
- Tetradic: #fde196, #96fdae, #96b1fd

## Colors that go with #fd96e5

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Emerald Green** #50c878 [harmony, pool: complementary] — Emerald Green sits directly opposite #fd96e5 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Supabase (https://brandsweets.com/colors/brands/supabase). — https://brandsweets.com/colors/emerald-green
- **Taupe** #483c32 [pool] — Taupe is paired with #fd96e5 in 5 real palettes, including Macaron and Blossom, as the text colour against it. Seen in: Macaron (https://brandsweets.com/palettes/light#macaron), Blossom (https://brandsweets.com/palettes/light#blossom), Meadow (https://brandsweets.com/palettes/light#meadow), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/taupe
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #fd96e5: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Auth0 (https://brandsweets.com/colors/brands/auth0-com). — https://brandsweets.com/colors/charcoal
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #fd96e5: 3 real palettes, including Macaron and Calendly's brand system, as the supporting colour. Seen in: Macaron (https://brandsweets.com/palettes/light#macaron), Calendly (https://brandsweets.com/colors/brands/calendly-com), Nursery (https://brandsweets.com/palettes/light#nursery). — https://brandsweets.com/colors/powderblue
- **Dark Turquoise** #00ced1 [harmony: split] — Dark Turquoise is a split-complement of #fd96e5: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkturquoise
- **Yellow Green** #9acd32 [harmony: split] — Yellow Green is a split-complement of #fd96e5: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/yellowgreen
- **Khaki** #f0e68c [pool] — Two real palettes: Pastel Pop and Nursery put Khaki beside #fd96e5, as the accent. Seen in: Pastel Pop (https://brandsweets.com/palettes/playful#pastel-pop), Nursery (https://brandsweets.com/palettes/light#nursery). — https://brandsweets.com/colors/khaki
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #fd96e5 in two real palettes: Mercury's brand system and Netlify's brand system, as the supporting colour. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Netlify (https://brandsweets.com/colors/brands/netlify-com). — https://brandsweets.com/colors/lightskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.97:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #dc04aa (4.52:1); AA: background → #4a4a4a (4.5:1); AAA: text → #a5037f (7.19:1); AAA: background → #2b2b2b (7.19:1)
- On black (#000000): 10.67:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **NYX Cosmetics** — secondary #ff97e3 (Δ 0.558) — https://brandsweets.com/colors/brands/nyxcosmetics-com
- **Gumroad** — primary #fc94ec (Δ 1.245) — https://brandsweets.com/colors/brands/gumroad-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/fd96e5-c19fb5-7ccb62-2d1f24-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#fd96e5" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.