# #fd9290

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#fd9290`
- RGB: rgb(253, 146, 144)
- HSL: hsl(1, 96%, 78%)
- OKLCH: oklch(0.773 0.13 21.6)
- Relative luminance: 0.4345
- Nearest named color: Candy (#ff9b87, Δ 2.819) — https://brandsweets.com/colors/candy
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/fd9290

## Tints & shades

- Tints (toward white): #fd9d9b, #fda7a5, #fdb0af, #febab9, #fec4c3, #fececd, #fed8d7, #fee2e1, #ffebeb, #fff5f5
- Shades (toward black): #fc706e, #fb4946, #fb2723, #f00905, #cd0804, #aa0603, #820503, #5f0302, #370201, #140100

## Harmonies

- Complementary: #91fbfd
- Analogous: #fd91c5, #fdc991
- Triadic: #91fd93, #9391fd
- Split-complementary: #91fdc9, #91c5fd
- Tetradic: #c5fd91, #91fbfd, #c991fd

## Colors that go with #fd9290

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #fd9290: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Mercury (https://brandsweets.com/colors/brands/mercury-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Canopy (https://brandsweets.com/palettes/cool#canopy). — https://brandsweets.com/colors/charcoal
- **Dark Turquoise** #00ced1 [harmony, pool: complementary] — Dark Turquoise sits directly opposite #fd9290 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Crayon Box (https://brandsweets.com/palettes/playful#crayon-box). — https://brandsweets.com/colors/darkturquoise
- **Crimson** #dc143c [pool] — Crimson is paired with #fd9290 in 6 real palettes, including Target : Expect More. Pay Less.'s brand system and Casper Sleep's brand system, as the lead colour. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Burger King (https://brandsweets.com/colors/brands/bk-com). — https://brandsweets.com/colors/crimson
- **Midnight Blue** #191970 [pool] — 5 real palettes, including Casper Sleep's brand system and Tide Pool put Midnight Blue beside #fd9290, as the accent. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Sketch (https://brandsweets.com/colors/brands/sketch-com), Railway (https://brandsweets.com/colors/brands/railway-app). — https://brandsweets.com/colors/midnightblue
- **Mustard Yellow** #ffdb58 [pool] — 5 real palettes, including Meadow and Lido put Mustard Yellow beside #fd9290, as the supporting colour. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Lido (https://brandsweets.com/palettes/vivid#lido), Citrus Grove (https://brandsweets.com/palettes/warm#citrus-grove), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box). — https://brandsweets.com/colors/mustard
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #fd9290 in 4 real palettes, including Prepare your taste buds...'s brand system and Reddit's brand system, as the lead colour. Seen in: Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com), Reddit (https://brandsweets.com/colors/brands/reddit-com), Brex (https://brandsweets.com/colors/brands/brex-com), Substack (https://brandsweets.com/colors/brands/substack-com). — https://brandsweets.com/colors/orangered
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #fd9290: 5 real palettes, including Chalkboard and Polaroid, as the supporting colour. Seen in: Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Polaroid (https://brandsweets.com/palettes/light#polaroid), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Resort (https://brandsweets.com/palettes/light#resort). — https://brandsweets.com/colors/sage-green
- **Sky Blue** #87ceeb [pool] — Sky Blue is paired with #fd9290 in 4 real palettes, including Pastel Pop and Dusty Blue, as the supporting colour. Seen in: Pastel Pop (https://brandsweets.com/palettes/playful#pastel-pop), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Raycast (https://brandsweets.com/colors/brands/raycast), Harbour (https://brandsweets.com/palettes/cool#harbour). — https://brandsweets.com/colors/skyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.17:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #eb0905 (4.59:1); AA: background → #424242 (4.64:1); AAA: text → #b40704 (7.06:1); AAA: background → #242424 (7.16:1)
- On black (#000000): 9.69:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/fd9290-c4a19c-62cb9a-2d261f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#fd9290" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.