# #fd90f4

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#fd90f4`
- RGB: rgb(253, 144, 244)
- HSL: hsl(305, 96%, 78%)
- OKLCH: oklch(0.802 0.178 330.1)
- Relative luminance: 0.4736
- Nearest named color: Bubblegum (#ff85ff, Δ 3.099) — https://brandsweets.com/colors/bubblegum
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/fd90f4

## Tints & shades

- Tints (toward white): #fd9bf5, #fda5f6, #fdaff7, #feb9f8, #fec3f9, #fecdfa, #fed7fb, #fee1fc, #ffebfd, #fff5fe
- Shades (toward black): #fc6ef0, #fb46ec, #fb23e9, #f005dc, #cd04bc, #aa039c, #820377, #5f0257, #370132, #140012

## Harmonies

- Complementary: #91fd9a
- Analogous: #d091fd, #fd91be
- Triadic: #f4fd91, #91f4fd
- Split-complementary: #befd91, #91fdd0
- Tetradic: #fdd091, #91fd9a, #91befd

## Colors that go with #fd90f4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Emerald Green** #50c878 [harmony, pool: complementary] — Emerald Green sits directly opposite #fd90f4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Supabase (https://brandsweets.com/colors/brands/supabase). — https://brandsweets.com/colors/emerald-green
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #fd90f4: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com), Mercury (https://brandsweets.com/colors/brands/mercury-com). — https://brandsweets.com/colors/charcoal
- **Taupe** #483c32 [pool] — Taupe is paired with #fd90f4 in 3 real palettes, including Meadow and Blossom, as the text colour against it. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Blossom (https://brandsweets.com/palettes/light#blossom), Macaron (https://brandsweets.com/palettes/light#macaron). — https://brandsweets.com/colors/taupe
- **Medium Aquamarine** #66cdaa [harmony: split] — Medium Aquamarine is a split-complement of #fd90f4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/mediumaquamarine
- **Yellow Green** #9acd32 [harmony: split] — Yellow Green is a split-complement of #fd90f4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/yellowgreen
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #fd90f4 in two real palettes: Netlify's brand system and Mercury's brand system, as the accent. Seen in: Netlify (https://brandsweets.com/colors/brands/netlify-com), Mercury (https://brandsweets.com/colors/brands/mercury-com). — https://brandsweets.com/colors/lightskyblue
- **Midnight Blue** #191970 [pool] — Two real palettes: Railway's brand system and Lavender Haze put Midnight Blue beside #fd90f4, as the lead colour. Seen in: Railway (https://brandsweets.com/colors/brands/railway-app), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze). — https://brandsweets.com/colors/midnightblue
- **Pale Goldenrod** #eee8aa [pool] — Two real palettes: Blossom and Macaron put Pale Goldenrod beside #fd90f4, as the accent. Seen in: Blossom (https://brandsweets.com/palettes/light#blossom), Macaron (https://brandsweets.com/palettes/light#macaron). — https://brandsweets.com/colors/palegoldenrod

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.01:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #d204c1 (4.64:1); AA: background → #474747 (4.63:1); AAA: text → #a00393 (7.17:1); AAA: background → #2b2b2b (7.06:1)
- On black (#000000): 10.47:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Gumroad** — primary #fc94ec (Δ 1.63) — https://brandsweets.com/colors/brands/gumroad-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/fd90f4-c19fba-8ccb62-2d1f26-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#fd90f4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.