# #fd878d

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#fd878d`
- RGB: rgb(253, 135, 141)
- HSL: hsl(357, 97%, 76%)
- OKLCH: oklch(0.755 0.143 17.9)
- Relative luminance: 0.4013
- Nearest named color: Anime Blush (#ff7a83, Δ 2.633) — https://brandsweets.com/colors/anime-blush
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/fd878d

## Tints & shades

- Tints (toward white): #fd9096, #fd9b9f, #feaaae, #feb4b7, #febec1, #fec8ca, #fed2d4, #ffe1e2, #ffebec, #fff5f5
- Shades (toward black): #fd636b, #fc404a, #fb1823, #ec040f, #c9030d, #a6030b, #830208, #5a0106, #370104, #140001

## Harmonies

- Complementary: #86fdf7
- Analogous: #fd86c8, #fdbc86
- Triadic: #8cfd86, #868cfd
- Split-complementary: #86fdbc, #86c8fd
- Tetradic: #c8fd86, #86fdf7, #bc86fd

## Colors that go with #fd878d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #fd878d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Mercury (https://brandsweets.com/colors/brands/mercury-com), Lido (https://brandsweets.com/palettes/vivid#lido), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/charcoal
- **Dark Turquoise** #00ced1 [harmony, pool: complementary] — Dark Turquoise sits directly opposite #fd878d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Crayon Box (https://brandsweets.com/palettes/playful#crayon-box). — https://brandsweets.com/colors/darkturquoise
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #fd878d: 4 real palettes, including Terminal and Webflow's brand system, as the supporting colour. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal), Webflow (https://brandsweets.com/colors/brands/webflow-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Roblox (https://brandsweets.com/colors/brands/roblox-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #fd878d in 4 real palettes, including Target : Expect More. Pay Less.'s brand system and Casper Sleep's brand system, as the lead colour. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Burger King (https://brandsweets.com/colors/brands/bk-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #fd878d: 4 real palettes, including Target : Expect More. Pay Less.'s brand system and Postman's brand system, as the accent. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Postman (https://brandsweets.com/colors/brands/postman-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com), Etsy (https://brandsweets.com/colors/brands/etsy-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 6 real palettes, including Tide Pool and Casper Sleep's brand system put Midnight Blue beside #fd878d, as the text colour against it. Seen in: Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Sketch (https://brandsweets.com/colors/brands/sketch-com), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze). — https://brandsweets.com/colors/midnightblue
- **Mustard Yellow** #ffdb58 [pool] — 5 real palettes, including Meadow and Lido put Mustard Yellow beside #fd878d, as the supporting colour. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Lido (https://brandsweets.com/palettes/vivid#lido), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Fresh Juice (https://brandsweets.com/palettes/playful#fresh-juice). — https://brandsweets.com/colors/mustard
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #fd878d in 6 real palettes, including Webflow's brand system and Grafana Labs's brand system, as the lead colour. Seen in: Webflow (https://brandsweets.com/colors/brands/webflow-com), Grafana Labs (https://brandsweets.com/colors/brands/grafana-com), Elastic (https://brandsweets.com/colors/brands/elastic-co), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.33:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #ec040f (4.57:1); AA: background → #3d3d3d (4.67:1); AAA: text → #b5030c (7.04:1); AAA: background → #1f1f1f (7.09:1)
- On black (#000000): 9.03:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/fd878d-c49f9c-62cb93-2d251f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#fd878d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.