# #fd72df

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#fd72df`
- RGB: rgb(253, 114, 223)
- HSL: hsl(313, 97%, 72%)
- OKLCH: oklch(0.753 0.209 336.6)
- Relative luminance: 0.3824
- Nearest named color: Avant-Garde Pink (#ff77ee, Δ 2.208) — https://brandsweets.com/colors/avant-garde-pink
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/fd72df

## Tints & shades

- Tints (toward white): #fd81e2, #fd8be5, #fd9be8, #fea5ea, #feb4ee, #fec3f1, #fecdf4, #fedcf7, #ffe6f9, #fff5fd
- Shades (toward black): #fc4fd7, #fc2ccf, #fb0ec8, #e203b2, #bf0396, #9c027b, #79025f, #5a0147, #37012b, #140010

## Harmonies

- Complementary: #72fd90
- Analogous: #d672fd, #fd729a
- Triadic: #dffd72, #72dffd
- Split-complementary: #9afd72, #72fdd6
- Tetradic: #fdd672, #72fd90, #729afd

## Colors that go with #fd72df

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Emerald Green** #50c878 [harmony, pool: complementary] — Emerald Green sits directly opposite #fd72df on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/emerald-green
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #fd72df: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Auth0 (https://brandsweets.com/colors/brands/auth0-com). — https://brandsweets.com/colors/charcoal
- **Dark Turquoise** #00ced1 [harmony: split] — Dark Turquoise is a split-complement of #fd72df: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkturquoise
- **Yellow Green** #9acd32 [harmony: split] — Yellow Green is a split-complement of #fd72df: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/yellowgreen
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #fd72df in two real palettes: Netlify's brand system and Mercury's brand system, as the accent. Seen in: Netlify (https://brandsweets.com/colors/brands/netlify-com), Mercury (https://brandsweets.com/colors/brands/mercury-com). — https://brandsweets.com/colors/lightskyblue
- **Goldenrod** #daa520 [harmony: triadic] — Goldenrod completes a triad with #fd72df — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/goldenrod
- **Deep Sky Blue** #00bfff [harmony: triadic] — Deep Sky Blue completes a triad with #fd72df — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/deepskyblue
- **Amber** #ffbf00 [pool] — Amber is paired with #fd72df in Gumroad's brand system, as the accent. Seen in: Gumroad (https://brandsweets.com/colors/brands/gumroad-com). — https://brandsweets.com/colors/amber

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.43:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #d803aa (4.65:1); AA: background → #3b3b3b (4.61:1); AAA: text → #a60382 (7.1:1); AAA: background → #1c1c1c (7.02:1)
- On black (#000000): 8.65:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/fd72df-c19fb5-7ecb62-2d1f24-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#fd72df" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.