# #fd72ca

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#fd72ca`
- RGB: rgb(253, 114, 202)
- HSL: hsl(322, 97%, 72%)
- OKLCH: oklch(0.744 0.194 344)
- Relative luminance: 0.3718
- Nearest named color: Kisses (#ff66bb, Δ 2.651) — https://brandsweets.com/colors/kisses
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/fd72ca

## Tints & shades

- Tints (toward white): #fd81d0, #fd8bd4, #fd9bd9, #fea5dd, #feb4e3, #fec3e8, #fecdec, #fedcf2, #ffe6f6, #fff5fb
- Shades (toward black): #fc4fbd, #fc2cb0, #fb0ea4, #e20390, #bf037a, #9c0263, #79024d, #5a013a, #370123, #14000d

## Harmonies

- Complementary: #72fda5
- Analogous: #ea72fd, #fd7285
- Triadic: #cafd72, #72cafd
- Split-complementary: #85fd72, #72fdea
- Tetradic: #fdea72, #72fda5, #7285fd

## Colors that go with #fd72ca

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Emerald Green** #50c878 [harmony, pool: complementary] — Emerald Green sits directly opposite #fd72ca on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/emerald-green
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #fd72ca: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com). — https://brandsweets.com/colors/charcoal
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #fd72ca in 3 real palettes, including Mercury's brand system and Sentry's brand system, as the supporting colour. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Sentry (https://brandsweets.com/colors/brands/sentry-io), Netlify (https://brandsweets.com/colors/brands/netlify-com). — https://brandsweets.com/colors/lightskyblue
- **Taupe** #483c32 [pool] — Taupe is paired with #fd72ca in 3 real palettes, including Meadow and Blossom, as the text colour against it. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Blossom (https://brandsweets.com/palettes/light#blossom), Macaron (https://brandsweets.com/palettes/light#macaron). — https://brandsweets.com/colors/taupe
- **Dark Turquoise** #00ced1 [harmony: split] — Dark Turquoise is a split-complement of #fd72ca: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkturquoise
- **Yellow Green** #9acd32 [harmony: split] — Yellow Green is a split-complement of #fd72ca: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/yellowgreen
- **Midnight Blue** #191970 [pool] — Two real palettes: Lavender Haze and Railway's brand system put Midnight Blue beside #fd72ca, as the text colour against it. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Railway (https://brandsweets.com/colors/brands/railway-app). — https://brandsweets.com/colors/midnightblue
- **Pale Goldenrod** #eee8aa [pool] — Two real palettes: Blossom and Macaron put Pale Goldenrod beside #fd72ca, as the accent. Seen in: Blossom (https://brandsweets.com/palettes/light#blossom), Macaron (https://brandsweets.com/palettes/light#macaron). — https://brandsweets.com/colors/palegoldenrod

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.49:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e20390 (4.52:1); AA: background → #3b3b3b (4.5:1); AAA: text → #ab036d (7.08:1); AAA: background → #171717 (7.2:1)
- On black (#000000): 8.44:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/fd72ca-c19fb1-6ecb62-2d1f22-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#fd72ca" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.