# #fd72aa

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#fd72aa`
- RGB: rgb(253, 114, 170)
- HSL: hsl(336, 97%, 72%)
- OKLCH: oklch(0.733 0.178 357.1)
- Relative luminance: 0.3582
- Nearest named color: Dream Setting (#ff77bb, Δ 2.402) — https://brandsweets.com/colors/dream-setting
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/fd72aa

## Tints & shades

- Tints (toward white): #fd81b3, #fd8bb9, #fd9bc2, #fea5c8, #feb4d1, #fec3da, #fecde1, #fedcea, #ffe6f0, #fff5f9
- Shades (toward black): #fc4f94, #fc2c7f, #fb0e6d, #e2035c, #bf034e, #9c0240, #790231, #5a0125, #370117, #140008

## Harmonies

- Complementary: #72fdc5
- Analogous: #fd72ef, #fd8072
- Triadic: #aafd72, #72aafd
- Split-complementary: #72fd80, #72effd
- Tetradic: #effd72, #72fdc5, #8072fd

## Colors that go with #fd72aa

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #fd72aa: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/charcoal
- **Taupe** #483c32 [pool] — Taupe is paired with #fd72aa in 8 real palettes, including Meadow and Raycast's brand system, as the text colour against it. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Raycast (https://brandsweets.com/colors/brands/raycast), Airbnb (https://brandsweets.com/colors/brands/airbnb), Blossom (https://brandsweets.com/palettes/light#blossom). — https://brandsweets.com/colors/taupe
- **Medium Aquamarine** #66cdaa [harmony: complementary] — Medium Aquamarine sits directly opposite #fd72aa on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumaquamarine
- **Dark Turquoise** #00ced1 [harmony, pool: split] — Dark Turquoise is a split-complement of #fd72aa: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Crayon Box (https://brandsweets.com/palettes/playful#crayon-box). — https://brandsweets.com/colors/darkturquoise
- **Mustard Yellow** #ffdb58 [pool] — 3 real palettes, including Meadow and Lido put Mustard Yellow beside #fd72aa, as the supporting colour. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Lido (https://brandsweets.com/palettes/vivid#lido), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box). — https://brandsweets.com/colors/mustard
- **Lime Green** #32cd32 [harmony: split] — Lime Green is a split-complement of #fd72aa: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/limegreen
- **Amber** #ffbf00 [pool] — Amber is paired with #fd72aa in two real palettes: Beach Hut and Gumroad's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Gumroad (https://brandsweets.com/colors/brands/gumroad-com). — https://brandsweets.com/colors/amber
- **Eggplant** #614051 [pool] — Eggplant shows up next to #fd72aa in two real palettes: Golden Hour and Blush, as the accent. Seen in: Golden Hour (https://brandsweets.com/palettes/warm#golden-hour), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/eggplant

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.57:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e7045f (4.58:1); AA: background → #383838 (4.56:1); AAA: text → #b00348 (7.11:1); AAA: background → #141414 (7.16:1)
- On black (#000000): 8.16:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/fd72aa-c49ca7-62cb6e-2d201f-f1e9f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#fd72aa" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.